Broadcasting Telecasting (Jul-Sep 1960)

DIEGO CALIFORNIA AUTOMOTIVE STORE SALES in San Diego County totaled $245,266,000^ last year, placing San Diego 15th among the nation's 200 leading counties. Sell San Diego through the market's two dominant dailies: fhf San Jliega Union Evening Tribune *COPYRIGHT 1960 SALES MANAGEMENT "SURVEY OF BUYING POWER" "The Ring of Truth" 15 HOMETOWN DAILY NEWSPAPERS COVERING SAN DIEGO, CALIFORNIA GREATER LOS ANGELES SPRINGFIELD, ILLINOIS AND NORTHERN ILlInOIS. SERVED BY THE COPLE? WASHINGTON BUREAU AND THE COPLEY NEWS SERVICE. REPRESENTED NATIONALLY BY WEST-HOLLIOAY CO., INC. ORDER 1960 YEARBOOK, NOW! BROADCASTING THE BUSINESSWEEKLV OF TELEVISION AND RADIO 1735 DeSales St., N. W. Washington 6, D. C. NEW SUBSCRIPTION ORDER Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING $ 7.00 □ 52 weekly issues and Yearbook Number 11.00 □ Payment attached □ Please Bill name title I position company name address city Send to home address — — zone state XELO, recently have been most cooperative in promoting the public relations program of the El Paso United Fund. For the past several years I have had the opportunity to request many favors from the local radio industry. As chairman of the local public relations program for the El Paso United Fund, I thought perhaps you would be interested to learn of the wonderful public spirit attitude of the El Paso radio station.— F.B. (Henry) Ford, Special Agent, Bankers Life Co., El Paso, Tex. Hurricane heroes editor: Let us hope that all of our congressmen were fully aware of the tremendous public service job which broadcasters on the East and Gulf Coasts did in the recent hurricane emergencies. I was traveling in south Alabama calling on broadcasters during the erratic life of Ethel last week, and, although I am accustomed to the unselfish work done by owners, managers and station personnel, I was again most impressed as I saw the fulltimers and daytimers readying their equipment and personnel for the 24 hour watch so that they could serve the public with storm and emergency information. Certainly it is self-evident that no other medium could handle the immediacy of this job. Although these efforts stand out because they were spectacular and dramatic, they are but two of the many, many occasions in which broadcasters tirelessly serve their area, and many times their service is most costly to them. The American public has come to expect this service and rarely gives any particular thought to this all-important contribution by their neighbors who operate the stations. Let me suggest to those members of Congress who think that they ought to "do something about broadcasting" the following: When Congress reassembles for their next session they should, in joint session, rise and give a standing ovation and pay tribute to all broadcasters who daily contribute to their communities in so many public services.— Jackson Lee, Paul H. Chapman Co., Atlanta, Ga. BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35< per copy; Yearbook Number S4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circulation Dept., 1735 DeSales St., N.W., Washington 6, D.C. On changes, please include both old and new addresses. 22 (OPEN MIKE) BROADCASTING, September 26, 1960