Broadcasting Telecasting (Jul-Sep 1960)

Page scan 0001329 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1960
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001329
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Our time is different. First, it is spent in careful programming to the widest practical variety of tastes and needs of our nearly 700,000 television families. Second, our accent is on quality. We believe that that variety and quality make the difference . . . not only in the superior merit of our programming but in the size and composition of the audiences which regularly enjoy it. When an advertiser buys time in the Maryland Market, this difference will make a positive difference to him — a difference in the attention his message will *ALL TIMES ARE NOT ALIKE . . . Cervantes receive ... a difference in the wide variety of needs of those who will watch it ... a difference in the buying power motivated as a result of it. "All times are not alike ..." the poet philosopher says. At WBAL-TV 11 in Baltimore, the difference shows in the positive effect our time has on the Maryland Market. NBC Affiliate/Channel 11/Associated with WBAL-AM & FM. WBAL-TV BALTIMORE Nationally represented by Edward Petry & Co., Inc. BROADCASTING, September 26 1960 25