Broadcasting Telecasting (Jul-Sep 1960)

Record Details:

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Us WDAY cave men sure get the WIMMIN! Every audience survey ever made around Fargo shows that WDAY Radio has always had far more listeners than any other station. Now the latest survey — a 55-county Pulse Area Report made March 1-28, 1960 — repeats the story. Monday thru Friday, WDAY Radio has 166,400 women listeners — 45% more women than Station B. Also 114,660 men listeners — 67% more men than Station B! The reasons? Well, it can't be our glamorous youth, because we are one of the oldest radio stations in the U.S.A. So maybe it's our cave-man strength and beauty. We dunno. Why don't you ask PGW? WDAY FARGO, N. D. NBC • 5000 WATTS 970 KILOCYCLES PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives BROADCASTING, September 26, 1960