Broadcasting Telecasting (Jul-Sep 1960)

Page scan 0001361 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1960
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001361
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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many happy returns . . . You can never tell where you'll run into new business. Sometimes it's even at a child's birthday party. One of our HR&P salesmen noticed that his son's 11-year-old guests all wanted to play with the same new toy. And consumer reaction is consumer reaction at any age. So he arranged to see the toy maker's advertising manager (who hadn't given television much thought) , and suggested that spot TV was just the medium for demonstrating this toy to the right age group in the very markets he wanted to cover. In the next few months, more than 50 stations will carry this new business. The Ust includes ^^^''^IB^'^ all but one HR&P station (no distribution in its area) . We hope it included your market, too. Boh Lamkin New York office If so, this will be because the HR&P staff is big enough — and the stations it sells are few enough — to let each man operate creatively in the best interests of the whole spot TV industry. This same creative imagination carries over into daily sales and service for HR&Prepresented stations — which, of course, are our first and prime responsibility. There are TWO ways to be creative in this business. And — since we represent no competing media — we can uniquely afford to practice them both. HARRINGTON, RIGHTER & PARSONS, INC NEW YORK CHICAGO DETROIT ATLANTA BOSTON SAN FRANCISCO LOS ANGELES BROADCASTING, September 26, 1960 57