Broadcasting Telecasting (Jul-Sep 1960)

VICTUALS Here's food for thought: irr three short years food and grocery advertising has increased 334% on WPAT! There's no doubt about it, we're the very broth of a radio station ... the favorite of butchers, bakers, greengrocers and gourmets in 31 counties throughout New York, New Jersey, Pennsylvania and Connecticut ... an area where more than 17,000,000 people live, work and buy in more than 5,000,000 radio homes. The proof is in the pudding, but WPAT's power to move products off counters and into cupboards is best illustrated by this list of the people who make and market America's leading victuals and viands: A&P, Arnold Bakers, The Borden Company, Breyer's Ice Cream, California Asparagus Growers Association, Campbell Soup Company, Chock Full O' Nuts, Continental Baking Company, Country Club Ice Cream, Dannon Yogurt, Dorann Foods, Inc., Eskimo Pie Corporation, Foremost Dairies, Good Humor Corporation, A. Goodman & Sons, Gordon Baking Company, Grand Union, Gravymaster Company, Louis Sherry Company, N. B. C. Bread Company, Nestle Company, River Brand Rice Mills, Romanoff Caviar Company, Safeway Stores, Sara Lee Products, Schrafft's (Frank G. Shattuck Company,) Standard Brands, Inc., Tea Council of the U. S. A., Tetley Tea Company, Wheatena Company, White Rose Tea. During the first six months of 1960, all of them advertised on WPAT, the station where radio gourmets gather ... the station with the taste of success. WPAT WPAT-FM PROGRAMMING WARNER BROS. TRIP THEIR TOES Triangle trys to stop post-'48 sales in markets covered by its stations Another stumbling block in the selling of the post-'48 Warner Bros, feature films to tv appeared last week when Triangle Stations filed suit in New York Supreme Court to halt sales of the films in markets covered by its tv outlets. A hearing Wednesday (Sept. 21) on Triangle's application for an injunction was adjourned until last Friday (Sept. 23) to give Seven Arts an opportunity to reply to the complaint. Seven Arts agreed not to license the features in the Triangle markets until after the adjourned hearing is held. This suit follows an earlier action by the American Federation of Musicians, whose petition to block the sale of the Warner features was rejected by a U.S. District Court ruling in New York (Broadcasting, Sept. 12). Triangle's complaint asserts that in 1957, when the company bought approximately 50 pre-'48 Warner features from Associated Artists Productions, an option was secured from AAP for exclusive market rights to all post-'48 Warner products at $4,(X)0 per feature, subject to certain stated escalation. The suit seeks to restrain AAP, its successors, P.R.M. and the Seven Arts Associated Corp., which is now marketing the films. Triangle contends that Seven Arts was established to "evade the Triangle option and that, in effect, it took over the operation of Triangle's original licensor and that the principal in both companies is Eliot Hyman." The complaint points out that Seven Arts Associated Corp's offer of these films at "a substantially higher price" ($15,000 per feature, plus 15% for color rights) violates the option agreement with the Triangle Stations. Stations belonging to the Triangle group are WFIL-TV Philadelphia, WNHC-TV New Haven, KFRE-TV Fresno, WNBF-TV Binghamton, N.Y.; WLYH-TV Lebanon, Pa.; and WFBGTV Altoona-Johnstown, Pa. The Triangle suit was launched as Seven Arts was in the midst of a sales campaign for 122 post-'50 Warner Features (Broadcasting, Sept. 19). There's a balance in radio-tv news A survey by the Associated Press Radio & Television Assn. reveals that "the great majority of radio-tv stations give equal prominence to national and regional-local news." The full APRTA report, along with What's at stake These are pictures in Warner's big package: "About Face" (1952) with Gordon MacRae; "As Long As You're Near Me" (1956) Maria Schell; "Backfire" (1950); "Beast From 20,000 Fathoms" (1953); "Big Trees" (1952); "Break Through" (1950) ; "Blood Alley" (1955) John Wayne, Lauren Bacall and Anita Ekberg; "Caged" (1950); "Carson City" (1952); "Come Fill the Cup" (1951) James Cagney, "Crimson Pirate" (1952) Burt Lancaster, Eva Bartok; "Dam Busters" (1955) Richard Todd; "Damned Don't Cry" (1950) ; "Eddie Cantor Story" (1954) Keefe Brasselle; "Flame and the Arrow" (1950); "Fort Worth" (1951) ; "High and the Mighty" (1954) John Wayne, Robert Stack; "Hondo" (1954), John Wayne, Geraldine Page; "Island in the Sky" (1953) John Wayne, Lloyd Nolan; "Land of the Pharaohs" (1955). "Lullabye of Broadway" (1951), Doris Day; "Montana" (1950), Errol Flynn. "Painting the Clouds with Sunshine" (1951); "Plunder in the Sun" (1953); "Rebel Without a Cause" (1955), James Dean; "Prince and the Show Girl" (1957), Marilyn Monroe and Laurence Olivier; "Riding Shot Gun" (1954), Randolph Scott; "Ring of Fear" (1955); "Searchers" (1956), John Wayne; "Sincerely Yours" (1955), Liberace; "Springfield Rifle" (1952), Gary Cooper; "So This is Love" (1953); "Star is Born" (1955), Judy Garland and James Mason; "Starlift" (1951), Doris Day; "Strangers on a Train" (1951), Farley Granger and Robert Walker; "Tea for Two" (1950), Doris Day; "Three Girls and a Sailor" (1953), Jane Powell; "Tomorrow is Another Day" (1951); "Track of the Cat" (1954), Robert Mitchum; "Winning Teams" (1952). 58 BROADCASTING, September 26, 1960