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NOTICE TO EDITORS— For more than 30 years. Metropolitan Life has sponsored advertising messages on national healtii and safety. Because of public interest in the subject matter of these advertisements. Metropolitan offers all news editors (including radio news editorsj free use of the ie\t of each advertisement in this series.
The text may be used in regular health features, health columns or health reports with or without credit to Metropolitan. The Company gladly makes this material available to editors as one phase of its public-service advertising in behalf of the nation's health and safety.
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"What in the world will he get into next?"
(Facts about childhood's greatest enemy — accidents)
To A LITTLE boy or girl, everything in the world is interesting. But in finding out "the why of things," a great many youngsters are hurt or crippled or killed.
It's a mistaken belief, however, that young children are bound to have accidents— and that it's useless to try to prevent them. In fact, man v studies have proved that most childhood accidents need never happen.
For example, consider the deadly threat of accidental poisoning. Each year several hundred thousand youngsters under the age of five swallow some kind of poison — and as many as 300 to 400 of these children die as a result.
These grim statistics could be drastically cut by observing the following simple precautions:
Sfore ott drugs — especially flavored or brightly colored medicines — in a
116
locked closet or cabinet.
Destroy all left-over medicines
prescribed for temporary use. Don't throw them into a wastebasket where a child might find them.
Put all household products — disinfectants, insecticides, furniture polishes, bleaches, metal cleaners, lye, ammonia and acids — out of the reach and out of the sight of children. Replace covers or stoppers tightly.
Keep all potentially harmful substances in their original containers.
Don't transfer them to unlabeled containers, particularly those meant to hold food or beverages.
Read all labels carefully, and follow warning directions to the letter — whether it's a label on a bottle of medicine or a container of paint solvent.
Find out if there's a Poison Control Center near you. These centers are ever ready to provide your physician with quick identification of poisonous ingredients and directions for emergency, life-saving treatment.
Metropolitan Life
INSURANCE COMPANY®
A MUTUAL COMPANY, 1 MADISON AVE., N. Y. 1 0, N. Y.
THE LIGHT THAT NEVER FAILS
BROADCASTING, September 26, 1960