Broadcasting Telecasting (Jan-Mar 1961)

What's this got to do with your time buy in this market? Just this: We've always felt advertisers on this station deserve expert technical handling of commercial material, on film, live or film in combination with local-live tags. That's why KJEO-TV. is famous in Central California for its engineering skills, top announcers, its overall campaign for an "Air Time Corporate Image"— and this means confidence your time buys on KJEO-TV get selling attention from experts. ratings? | WfiVft ()of TW Check with your nearest H-R representative our I network! abc affiliation? f CHANNEL 47 Fresno, California OPEN MIKE Successful surgery Editor: I felt as if I had been dissected when I first saw the write-up you gave me [Respects, Dec. 19, 1960], but I have had so many pleasant remarks about it from your readers that I am now moving around again without embarrassment . . . — William E. Matthews, Vice President and Director of Media Relations and Planning, Young & Rubicam Inc., New York. Younger set editor: you certainly can get the news fast; actually, some information IN YOUR ARTICLE [CLOSED CIRCUIT, Jan. 9] even i didn't have, congratulations! TWO ITEMS YOU MAY WISH TO CORRECT. FIRST, DISTRIBUTION OF STOCK AMONG BUYERS SEEMS INCORRECT; SECONDLY, I AM 58 AND MRS. MACK IS 56. I AM OLD ENOUGH, PLEASE DON'T MAKE IT ANY WORSE. ALSO PLEASE AIR MAIL NEW YEARBOOK TO ME. GERRY MCDERMOTT, PRESIDENT, KBUR BURLINGTON AND KMCD FAIRFIELD, IOWA. [Broadcasting is happy to add five more years to Mr. McDermott's lifetime and four more to Mrs. McDermott's during which they'll receive consultancy fee as part of deal in their sale of two stations, refers him to attorney for sellers and buyers, who corroborates ownership figures used in the item.] Terminological error Editor: Your item [At Deadline, Jan. 9] contained an error in terminology. The last sentence referred to a gift of magnetic tape as "$10,000 worth of vtr. ..." Actually, the term VTR is an abbreviation of Videotape Television Recorder and scarcely can be construed as an abbreviation of "tape." You know, of course, who manufactures the Videotape Television Recorder.— Ellis Walker, Public Information Director, Ampex Professional Products Co., Redwood City, Calif. [Broadcasting also knows, when not overlooking typoes, that $10,000 worth of vtr would be roughly about a fourth of one machine.] 'No sale' sign's up editor: It was indicated [Closed Circuit, Jan. 16] that the broadcast stations owned and operated by the Nafi Corp. were available for purchase since its recent change in administration. I would like to call to your attention the true facts of the matter. No Nafi television station is for sale. Those who have approached us with a purchase proposal have been so informed. In fact, our situation has been strengthened to the point that serious consideration is being given to expanded activities in television. — Alvin G. Flanagan, President. Nafi Broadcast Division. Broadcasting Publications Inc. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff 1 i I BROAD CASTI N G THE BU SI NESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago); Associate Editors: Harold Hopkins, Dawson Nail; Staff Writers: George Darlington, Malcolm Oettinger, Leonard Zeidenberg, Sid Sussman; Editorial Assistants : Bob Forbes, Patricia Funk, Ruth E. Armstrong; Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Production Manager: George L. Dant; Traffic Manager: Harry Stevens; Classified Advertising: Doris Kelly; Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston; Secretary to the General Manager: Eleanor Schadi. Circulation and Readers' Service Subscription Manager: Frank N. Gentile; Circulation Assistants: Charles Browne, David Cusick, Christine Harageones, Edith Liu, Burgess Hess, George Fernandez. Director of Publications: John P. Cosgrove. Bureaus New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Assistant Editor: Jacqueline Eagle; Staff Writers: Richard Erickson, Diane Halbert. Vice President and Sales Manager: Winfield R. Levi; Sales Service Manager: Eleanor R. Manning; Advertising Assistants: Donna Trolinger, Janet Faranda. Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Senior Editor: Lawrence Christopher; Midwest Sales Manager: Warren W. Middleton; Assistant: Barbara Kolar. Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Virginia Strieker. Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, Broadcasting* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. BroadcastingTelecasting* was introduced in 1946. *Reg. U.S. Patent Office. Copyright 1961 : Broadcasting Publications Inc. 14 BROADCASTING, January 23, 1961