Broadcasting Telecasting (Jan-Mar 1961)

Record Details:

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Station programmers looking for real home-hitting quality— BROKEN ARROW'S now available locally for the first time, direct from its striking success on the network. Nationally, BROKEN ARROW hits bull's-eyes both on Tuesday nights at 9 pm and on Sunday afternoons at 4:30 pm, repeatedly lifting the ABC-TV network into a top challenging position in ratings and share. Adult viewers truly enjoy BROKEN ARROW— 67% worth for smart program-renewing sponsors General Electric and Miles Labs! And all-family audiences yum-yummied their candy and cereals from sponsors Mars Inc. and Ralston Purina. Michael Ansara and John Lupton star in this 20th Century-Fox produced series. You'll star in your market when you're first with BROKEN ARROW— in any time period. Better wire collect now. 72 episo transitioi time perioi natural' FROM THE STUDIOS OF IV INDEPENDENT TELEVISION CORPORATION / 488 Madisor