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What's this got to do with your time buy in this market? Just this: We've always felt advertisers on this station deserve expert technical handling of commercial material, on film, live or film in combination with local-live tags. That's why KJEO-TV. is famous in Central California for its engineering skills, top announcers, its overall campaign for an "Air Time Corporate Image"— and this means confidence your time buys on KJEO-TV get selling attention from experts.
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CHANHEL 47
Fresno, California
OPEN MIKE
Complete & accurate
editor: We are extremely pleased with the story which appeared in Broadcasting about our organization (Broadcast Advertising, March 20). It was a splendid job . . . complete and accurate. . . . — Gerald Auerbach, President, Advertising Radio & Television Services Inc., New York.
Extremely pleased
editor: . . . We are extremely pleased with the article (Programming, March 20) and the fine manner in which it was presented in Broadcasting. ... — Jim Ameche Jr., Manager, Jim Ameche Productions Inc., Sepulveda, Calif.
Outstanding support
editor: As we draw to the close of our March campaign, we find that once again we are indebted to our friends at Broadcasting for their outstanding support. It was most heartening to see the Red Cross radio-tv ad displayed so prominently.
Success in the 1961 campaign is vital
if we are to keep pace with the mounting demands for Red Cross services, which seem to increase every day. Your generous help has bolstered the determination of everyone in the Red Cross. . . . — Alfred M. Gruenther, President, American National Red Cross, Washington.
An old friend
editor: ... I was discussing "Career Opportunities in Broadcasting" with a group of students at Webster Groves (Mo.) High School March 20. One of the students asked, "How can we find out what's happening in broadcasting currently?" and ... I blurted out, "by reading Broadcasting and other trade publications."
This gave me occasion to think back to 1946, when I was a junior in high school, for this is the time of my initial contact with Broadcasting. I don't remember if it was available on newsstands at the time or if I "borrowed" recent copies from local Milwaukee radio stations.
Then there was the time in February 1949 when my teen-age survey activi
Time salesmen to pick Silver Nail winner
Time salesmen will have a chance now to vote for their favorite agency customer. The Station Representatives Assn. committee planning the annual "Silver Nail Timebuyer of the Year" Award has sent out ballots, and the media specialist polling the most votes will get the accolade (named for Frank Silvernail, retired BBDO executive) May 3 at an allindustry luncheon to be held at the Waldorf in New York.
Committeemen working with
chairman Frank E. Pellegrin (1), vice president of H-R Television Inc., on the fourth annual Silver Nail award include Marie Janice (c) of Cunningham & Walsh and T. J. McDermott (r), N. W. Ayer & Son vice president. Others (not shown) are Robert Foreman, BBDO executive vice president, creative services; Jayne Shannon, broadcast media supervisor of J. Walter Thompson, and Lawrence Webb, managing director of SRA.
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BROADCASTING, April 3, 1961