Broadcasting Telecasting (Apr-Jun 1961)

agency, Kleppner Co., New York, has purchased radio-tv spot schedules which will continue for the next 13 weeks, stop for 13 weeks and then resume for 26 weeks. Some 80 radio spots on five stations and 40 tv spots on two stations will be aired weekly. Wine advertising on radio and tv is permissible under the NAB code, but Dubonnet's new tv commercials were rejected by at least two New York stations—WCBS-TV and WNBC-TV, both code subscribers — when the stations' respective continuity acceptance departments declared that the storyboards shown them put emphasis on the name Schenley instead of Dubonnet. The repetitive reference to Schenley, the stations said, associated the commercials with Schenley's hard liquors and thus constituted a violation of the code. WNTA-TV and WOR-TV, which accepted the Dubonnet campaign, are non-code stations. A Dubonnet spokesman said on Thursday that "the commercials do feature the Schenley 'Seal of Elegance' but this in no way violates the NAB code." Dubonnet wines, he continued, "have been known, sold and identified as a Schenley product since Repeal." In answer to news reports that a major portion of Dubonnet's budget had been allocated from other Schenley products, a company spokesman said: "The $1 million budget has been set up exclusively for Dubonnet and affects no other products' expenditures." Agency appointments... ■ The Greater Cleveland (Ohio) Rambler Dealers Assn., local tv user, appoints Geyer, Morey, Madden & Ballard Inc., N. Y., lor an expanded advertising program. ■ TreeSweet Products Co., Santa Ana, Calif., names Eisaman, Johns & Laws, L. A., as agency. Saturation radio campaign for frozen orange juice starts April 17 on KFWB, KMPC and KPOL Los Angeles; KABL, KEWB and KSFO San Francisco-Oakland; KCBQ and KSDO San Diego, all California. ■ Technicolor Inc., L. A., appoints Kenyon & Eckhardt, L. A., as agency for the company's consumer advertising. ■ Coca-Cola Bottling Co. of Los Angeles, which left McCann-Erickson, L. A., a year ago to be handled by Murphy Asoc, that city, returns to M-E June 1 . At the same time, Joe Murphy, head of Murphy Assoc., will become asociated with M-E with primary responsibility for supervision of the L. A. Coca-Cola Bottling account. McCannErickson, N. Y., handles national advertising for Coca-Cola. 32 (BROADCAST ADVERTISING) 700 TO ATTEND AAAA MEET This year's theme: "Growth Through Advertising"; Collins among speakers at three-day convention "Growth Through Advertising" is the theme of the annual meeting of the American Assn. of Advertising Agencies this week at The Greenbrier Hotel in White Sulphur Springs, W. Va. More than 700 agency representatives and guests are expected at the three-day meeting, which will include an address by NAB President LeRoy Collins. The convention opens with a members-only business session Thursday; media and advertiser guests are invited to join the Friday-Saturday sessions. The highlight of the closed session will be the election of new officers and directors, who will be introduced at the Friday morning session by Harry Harding, executive vice president of Young & Rubicam and current chairman of the AAAA board of directors. Other Friday events include talks by John Hay Whitney, publisher of the New York Herald Tribune and part owner of Corinthian Broadcasting Co. as well as the Herald-Tribune radio network in suburban New York, on "A Growing Nation"; Arno H. Johnson, vice president and senior economist of J. Walter Thompson Co., on "The Growing Importance of Advertising in Our Economy"; I . E. Purvis, president of Gallup & Robinson Inc., on "Increasing the Effectiveness of Advertisements— Case Studies in the Creative Application of Research"; and Dr. Samuel Stevens, president of Stevens, Thurow and Assoc., on "Encouraging Creativity Through Persuasive Techniques." Friday evening will be devoted to the AAAA's 43rd annual dinner which will be spiced by entertainment provided by Fifth printing A third edition (fifth printing) of 30,000 copies has been ordered for the AAAA booklet, "What Advertising Agencies Are — What They Do and How They Do It," — making it one of the most popular business treatises on record. Written by Frederic R. Gamble, president of the AAAA, the booklet has already been distributed to 30,000 member agencies and nonmember parties since it became available last July. The new edition, which contains some slight revisions and updating from previous editions, will be translated into six foreign languages. Jimmy Durante, Dorothy Provine and Rudy Vallee. Awards, Talks ■ Included on the Saturday agenda, besides Mr. Collins' speech, are presentation of the 1961 Arthur Kudner Award by George H. Gribbin, president of Young & Rubicam; and talks by E. G. Gerbic, vice president of Heublein Inc., and William Bernbach, president of Doyle Dane Bernbach Inc. The concluding address of the convention will be given by Harry Harding before he relinquishes his gavel to the incoming chairman. Not on the program but slated for showing at various times during the convention will be a special selection of outstanding tv commercials and award winners from the 1960 Venice Film Festival. Preceding the convention will be the annual region and council governors' meeting on Wednesday. Some 50 governors of the Eastern East Central, Central and Western AAAA regions are expected to attend along with representatives of 21 local councils. The purpose of the meeting is the exchange of information on regional and local activities. The design of a print symbol for this year's "Growth Through Advertising" convention theme was created for AAAA by Boleslaw Czernysz of Young & Rubicam. Gulf sponsors a third Of NBC-TV news specials More than a third of the 21 major news specials on NBC-TV in the first three months of 1961 were sponsored by Gulf Oil Corp., through Young & Rubicam. Gulf Oil's eight "instant specials" plus 1 2 other NBC special news reports set a record, according to the first in a series of quarterly reports by NBC News. The major sponsors of NBC programs during the period, besides Gulf, have been Texaco Co. (Cunningham & Walsh); Timex Corp. (W. B. Doner); Purex Corp. (Edward H. Weiss); General Mills Corp. (Knox Reeves), and Mutual of Omaha (Bozell & Jacobs). The report shows 45 station clients for the NBC News Program Service, which uses network lines to transmit filmed news stories instantaneously to NBC-affiliated stations. Subscribing stations tape or kinescope as many as 10 stories daily for use on local news programs. Other first-quarter achievements: news bureaus opened in Rio de Janeiro and Buenos Aires. BROADCASTING, April 17, 1961 iBHKHnKHninHanBa ,3