Broadcasting Telecasting (Apr-Jun 1961)

memo to: As any Lansing listener survey for the past four years w.ll tell you, WILS dominates the market. . Here's one reason why the Lansing market is worth buying: TOTAL RETAIL SALES $6,47200 per city household $368,100,000 00 totai metro area (source: SRDS Spot Radio, Mar. '61) Here's an example of how WILS dominates the Lansing market: NATIONAL ADVERTISER ACCEPTANCE 35 OUT OF THE TOP 50 National Spot Radio Advertisers* with distribution in the WILS market BUY WILS RADIO including 9 OUT OF THE TOP 10: • Ford Motor Co. • R. J. Reynolds Tobacco Co. • Chrysler Corp. • Liggett & Meyers Tobacco Co. • Anheuser Busch, Inc. • American Tobacco Co. • Joseph Schlitl Brewing Co. • Sinclair Refining Co. ♦Radio Advertising Bureau -1959 RADIO if, AN SING 1320 24 HRS/DAY 5000 WATTS DAYS 1000 WATTS NIGHTS represented exclusively by Venqrd, Rintoul oncf McConnell COMPANY RANK 154 Hollywood Brands $ 137 Hoover Co. 319 Hygrade Food Prods. 329 Ideal Toy 338 Ind. Cits for Nixon & Lodge 186 Independent Television Co. 247 Insurance Co. of N. Amer. 149 International Parts 211 International Shoe 335 Jantzen 348 Jaymar-Ruby 171 Jergens, Andrew 278 Johns-Manville 305 Johnson, Howard D. 41 Johnson & Johnson 25 Johnson, S. C, & Son 40 Kaiser Industries 173 Kayser Roth 18 Kellogg 150 Kemper Insurance 159 Kendall Co. 49 Kimberly-Clark *331 Kiwi Polish Co. 314 Knapp-Monarch 266 Knox, C. B., Gelatine *339 Kurlash Co. *269 Lanolin Plus 198 Lanvin Parfuns *320 Lawry's Foods 98 Leeming, Thos., & Co. 181 Lehn & Fink Prods. *276 Lenox Inc. 3 Lever Brothers 260 Lewis Howe 164 Libbey-Owens-Ford 15 Liggett & Myers 293 Lincoln Nat'l. Life Ins. 330 Lionel Corp. *324 Little Crow Milling 96 Longines-Wittnauer 26 Lorillard, P. 140 Ludens Inc. 124 M & R Dietetic Labs. *327 Malt-O-Meal 228 Manhattan Shirt 105 Mars Inc. 79 Massey-Ferguson 93 Mattel Inc. *232 McCall Corp. 80 Mennen Co. 102 Mentholatum Co. 20 Miles Laboratories 170 Miller Brewing *312 Miller Brothers Hat 298 Minn. Mining & Mfg. 162 Minute Maid 116 Mogen David Wine 270 Mohasco Industries 250 Monsanto Chemical 54 Mutual Benefit Health & Acn't 17 National Biscuit 188 National Brewing 24 Nat'l. Dairy Prods. 155 Nat'l. Grape Co-Op. 265 Nat'l. Nixon-Lodge 219 Nat'l. Presto Industries 146 Nat'l. Repub. Congress 290 Nat'l. Repub. Senatorial 82 Nestle Co. *342 N. E. Mutual Life Ins. 126 N. Amer. Philips Co. 179 N. Amer. Van Lines *343 North Woods Coffee 262 Northam Warren 189 Norwich Pharmacal 72 Noxzema Chemical 272 Ocean Spray Cranberries 323 Ohio Oil 227 Old London Foods 71 Olin Mathieson 221 Outboard Marine Corp. 192 Pabst Brewing 185 Palm Beach Co. 187 Pan Amer. Coffee Bureau EXPENDITURE RANK COMPANY EXPENDITURE 28 10 Clubs Comm. Comm. 1 512,640 612,005 45,419 37,790 32,297 315,430 138,394 552,183 228,377 35,920 25.179 397,224 100,497 55,496 .297,630 ,103,747 ,448,040 394,705 ,900,196 551,526 476,444 ,524,286 37,768 47,160 116,325 31,960 114,270 260,563 45,000 .188,960 358,316 106,840 ,613,140 119.770 429,160 ,991,624 73,815 37,790 42,000 ,192.020 ,755,281 601,020 727,151 39,705 177,853 ,120,670 667,479 ,272,690 162,165 ,621,120 ,148,774 839,446 408,940 48,018 70,176 443,309 938,889 114,075 135,720 036,436 ,347,922 300,682 .529,811 511,220 116,550 201,364 568,150 77.205 .611,156 30,223 707,302 367,170 30,000 117,870 298,788 ,906,269 113,540 42,686 179,850 ,190,483 194.033 276,799 316,430 314,734 "New to network television 65 *282 117 191 218 13 *204 166 37 85 *104 63 152 242 1 *113 46 70 55 47 307 30 252 168 345 318 315 74 292 195 *286 183 42 106 60 7 67 304 176 216 *326 64 44 235 212 *277 268 59 107 224 193 244 222 68 197 94 *334 264 *325 340 120 62 178 58 281 161 121 *172 *287 114 300 8 *230 123 301 108 75 144 66 86 207 11 *220 217 *127 91 $ 2 Assn. Co. 11 Pet Milk Peter Pan Foundations Peter Paul Phila. & Reading Corp. Philco Corp. Philip Morris Phillips Petroleum Phillips-Van Heusen Pillsbury Co. Pittsburgh Plate Glass Plough Inc. Polaroid Corp. Polk Miller Prods. Pond, A. H., Co. Procter & Gamble Proctor-Si lex Corp. Prudential Insur. Purex Corp. Quaker Oats Co. Radio Corp. of America Rainbow Crafts Ralston Purina Reader's Digest Assn. Realemon-Puritan Reardon Co. Reddi-Wip Remco Industries Renault Inc. Renuzit Home Prods. Republican Nat'l. Comm. Restonic Corp. Retail Clerks Internat Revlon Rexall Drug & Chem. Reynolds Metals Reynolds, R. J. Richardson Merrell Rock of Ages Sandura Co. Savings & Loan Foundation Schaper Mfg. Schlitz Brewing Scott Paper Scovill Mfg. Scripto Inc. Sealright Oswego Falls Corp Sealy Inc. Sears, Roebuck Seven-Up Shattuck, Frank G Shell Oil . Shulton Inc. Shwayder Bros. Simoniz Co. ; Sinclair Oil Singer Mfg. Smith-Corona Marchant Inc. Smith, Kline & French Labs. S. & N. Cal. Renault Dealers Spalding, A. G. Speidel Corp. Sperry Rand Corp. Staley, A. E., Mfg. Standard Brands Standard Oil Co. of Calif. Standard Oil Co. of Ind. Standard Oil Co. of N. J. Standard Triumph Motor Stanley-Warner State Farm Mutual Auto. Ins. Co Steel Co's Coordinating Comm. Sterling Drug 15 Stewart-Warner Stokely-Van Camp Stroh Brewery Studebaker-Packard 1 Sunbeam 1 Sunshine Biscuits Sweets Co. of Amer. 2 Swift & Co. 1 Technical Tape Corp. Texaco Inc. 12 Top Value Enterprises Travelers Insurance 20th Century Fox Film Union Carbide 1 ,529,401 90,630 879,249 280,348 204,586 ,245,448 244,056 425,524 ,927,310 ,374,266 ,124,788 ,755,186 544,454 146,170 406,679 950,698 ,766,861 ,279,952 ,022,574 ,735,367 54,000 ,067,040 133,599 421,303 26,940 45,486 46,000 ,898,117 75,700 265,178 80,087 325,935 ,219,880 ,114,560 ,818,160 ,891,416 ,374,527 56,784 386,729 212,429 40,000 ,625,530 ,020,948 160,494 226,120 100,504 114,716 ,827,765 ,090,850 189,785 274,028 139,578 192,580 ,331,275 262,690 ,245,351 35,956 116,675 41,740 31,000 830,108 ,783,184 373,180 ,887,140 94,007 448,079 786,155 395,582 77,850 948,953 65,010 358,919 167,676 728,127 63,228 ,064,249 ,825,112 573,701 ,484,559 366,220 236,818 ,161,822 200,275 208,678 698,950 304,462 38 (BROADCAST ADVERTISING) BROADCASTING, April 17, 1961