Broadcasting Telecasting (Jul-Sep 1961)

Page scan 000749 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1961
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000749
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 25, 2024
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I 1*T" T T"|V TP • Almost as precisely as with a builder's plumb bob, Columbia is centered geoJL ■ J vJ J.VJL • graphically in South Carolina. Hub of the state, it's the center to which all eyes (like all roads) turn. And people! Total of 257,961 in the 1960 Census, making it the state's largest metropolitan area, and second only to Charlotte in both Carolinas, and still building. □ Add WIS-television, #with its 78.7% share of the home market audience, according to Nielsen . . . add WIS-television's central 1526-foot tower that delivers (in this strategic central location) more of the state than any other station can reach . . . and you come out with a real PLUM of a buy. □ South Carolina's major selling force is WIS television Charles A: Batson, Managing Director A station of THE BROADCASTING COMPANY OF THE SOUTH NBC/ABC — Columbia, South Carolina Charles A. Batson, Managing Director *f DCSW G. Richard Shafto, Executive Vice President WI S-television, Channel 10, Columbia, S.C. • WIS Radio, 560, Columbia, S.C. • WSFA-TV, Channel 12, Montgomery, Ala. / All represented by Peters, Griffin, Woodward, I nc.