Broadcasting Telecasting (Jul-Sep 1961)

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Sere's how to spend your ad dollars to sell he young adult. Buy "Breakfast Club," ^ews, "Flair," Sports or Special Events m ABC Radio. You'll sell the consumer who >uys more of almost everything. Federal leserve Board statistics show that during .960, young adults (18-44) bought 59% of ill refrigerators; 62% of all washers; 60% >f all TV sets. But whether it's phonographs >r food, automobiles or aspirin, young adults my more. If you want to reach them, your >est bet is ABC Radio. YOUNG ADULTS: BUY MORE SMALL APPLIANCES BUY MORE BIG APPLIANCES BUY MORE EVERYTHING ABC RADIO O FIRST WITH YOUNG ADULTS