Broadcasting Telecasting (Oct-Dec 1961)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1961
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
00037
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
November 03, 2022
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This looks contagious. A rash of increased viewing for ABC -TV programs has broken out in New York, Chicago, Detroit, Los Angeles, San Francisco. The stations involved are, respectively, WABC-TV, WBKB, WXYZ-TV, KABC-TV, and KGO-TV...the 5 Owned and Operated ABC -TV stations. Following the network pattern, four of these stations are now first in their markets. . .and WABC-TV, a strong second, is closing the gap for first place in N. Y. How much audience has been gained-and at whose expense-can be quickly charted as follows: Gain or loss in share of network audience* ABC-TV NETY NETZ Station Station Station New York (WABC-TV) + 16% -3% -11% Chicago (WBKB) + 13% -14% Detroit (WXYZ-TV) + 8% -6% 3% Los Angeles (KABC-TV) + 15% -3% -12% San Francisco (KGO-TV) +14% -2% -14% ♦Source: ARB March-April 1961, Sun. -Sat., 7:30-11 PM (N.Y.T.) as against same period for 1960. Network Programs. With scarcely more effort (like phoning one of the 5 ABC-TV National Station Sales offices below) you can get the info needed to plan your smartest ad strategy in these great TV markets. ABC-TV National Station Sales, Inc. New York, New York, SUsquehanna 7-5000 Chicago, Illinois, ANdover 3-0800 Detroit, Michigan, WOodward 1-0255 Hollywood, California, NOrmandy 3-331 1 San Francisco, California, UNderhill 3-0077 BROADCASTING, October 2, 1961 31