Broadcasting Telecasting (Oct-Dec 1961)
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KOTV
Tulsa
KHOU-TV
Houston
KXTV
Sacramento
WANE-TV
Fort Wayne
WISH-TV
Indianapolis
WANE-AM
Fort Wayne WISH-AM
Indianapolis
Represented by H-R
Oil company signs deal with Angels for radio
Standard Oil Co. of California, through BBDO, San Francisco, has signed a two-year contract as one-third sponsor of the play-by-play broadcasts of the season and pre-season games of the Los Angeles Angels on KMPC Los Angeles and a special Angels sports network of some 20 radio stations in Southern California, Arizona and Nevada. Standard Oil joins J. A. Folger Co., through Fletcher Richards, Calkins & Holden, San Francisco, and Brown & Williamson (Viceroy cigarettes), through Ted Bates & Co., New York, in equal sponsorship of the Angels broadcast, replacing Falstaff Brewing Co., which shared in the 1961 broadcasts.
In its arrangement with the Angels, Standard Oil has also acquired onethird of the rights to the telecasts of the team's games. The 1962 tv schedule is still to be determined, but it is believed that it will follow the 1961 pattern of 26 telecasts, including 10 home games and 10 road games during the regular season and six preseason exhibition games.
The price the three Angels sponsors paid for the rights to the play-by-play broadcasts was not revealed but it is understood to be in excess of $1 million overall.
Festival of commercials
The American Tv Commercials Festival will make available shortly 2,700 tv commercials in the form of product category reels which can be obtained for showing to advertisers and agency creative and research staffs,
Wallace A. Ross, director of the festival, announced last week.
Mr. Ross reported that a 45-minute film presentation of the 1961 festival award winners has been set for 32 bookings at advertising clubs throughout the country. The national convention of the Assn. of National Advertisers will feature a three-part screening of the winners.
Business briefly...
Bristol-Myers Inc., New York, has bought two NBC-TV news shows, Afternoon Report (Mon.-Fri., 4:55-5 p.m. EDT), and the new Saturday Night Report, which begins Oct. 21 (6-6:15 p.m. EDT). Agency: Young & Rubicam Inc., New York.
Pharmaco Inc., Kenilworth, N. J., maker of Feen-A-Mint laxative, is using a 13-week spot radio campaign (began Sept. 18). Advertiser has placed business in 70 markets — 50 of them aimed for Negro audience. Agency: N. W. Ayer & Son, Philadelphia.
Mennen Co., Morristown, N. J., Sunbeam Corp., Chicago, and AnheuserBusch Inc., St. Louis, have bought 23 professional basketball games on NBCTV (Saturday afternoons starting Oct. 14). Agencies: Grey Adv., New York, Foote, Cone & Belding, New York, and Gardner Adv., St. Louis, respectively.
Nestle Co., White Plains, N. Y., and Polaroid Corp., Cambridge, Mass., will co-sponsor the 85-minute CBS News special Thur., Nov. 23 (10:30-11:55 a.m. EST) presenting pickups from three Thanksgiving Day parades (New York, Detroit, Philadelphia). Program pre-empts are / Love Lucy, Video
Commercials in production
Listings include new commercials being made for national or large regional radio or television campaigns. Appearing in sequence are names of advertiser, product, number, length and type of commercial, production manager, agency with its account executive and production manager, and approximate cost of commercial.
CBS Animations, 477 Madison Ave., NYC 22 Ludens Inc. (Fifth Avenue Candy Bar), one 30,
animation, film. Frank Schudde, prod. mgr.
Agency: J. M. Mathes Inc.; Roy Passman, a.e. Quaker City Chocolate & Confection Co. (Good
& Plenty Candy), one 60, animation, film. Frank
Schudde, prod. mgr. Agency: Bauer & Tripp Inc.;
Elmer lasper, a.e.
Gray & O'Reilly Studios, 480 Lexington Ave., NYC 17
Texaco Inc., five 90s, live, film. George Livermore, prod. mgr. Agency: Cunningham & Walsh;
Ed Kogan and Fred Carney a.e.'s. International Video Tape, 430 N. Camden Drive, Beverly Hills, Calif.
Miles Laboratories Inc. (Alka Seltzer, One-ADay Vitamins), six 60s, live, tape. Richard Rosenbloom prod. mgr. Agency: Wade Adv.; Snowden Hunt, a.e.; Ed Pierce, prod. mgr. MGM Telestudios Inc., 1481 Broadway, NYC
Arnold Bakeries, four 60s, one 40, live, tape. Chuck Struthers, prod. mgr. Agency: Donahue & Coe; Carl Rigrod, prod. mgr.
Helena Rubinstein (Bio Clear), two 60s, live, tape. Bob Carlisle, prod. mgr. Agency: L. W. Frohlich; Ed Rooney, prod. mgr.
Ronzoni Macaroni Co. (spaghetti), six 60s, live, tape. Will Roth, prod. mgr. Agency: Mogul Williams & Saylor; Jim Lichtman prod. mgr. National Video Tape Productions Inc., 36 W. 44th St., NYC
Armstrong Cork Co. (building materials), two 60s, live, tape. A. DeCaprio, prod. mgr. Agency: BBDO; H. Monasch, prod. mgr.
BROADCASTING, October 9, 1961
(BROADCAST ADVERTISING) 51