Broadcasting Telecasting (Oct-Dec 1961)

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N.C.S.61 "Nielsen Coverage Study Preliminary" WFt.L (14°°) Doubled the penetration of the second place station in wealthy FORT LAUDERDALE (METROPOLITAN AREA) "Where The Buyers Are" Media Men Find Miami-Fort Lauderdale Market Like Dallas-Fort Worth Like Dallas and Fort Worth, Miami and Fort Lauderdale are two separate metropolitan areas 29 miles apart forming one market. Like Fort Worth, Fort Lauderdale is an important percentage of the combined market, requires separate radio consideration. Ft. Worth 29% of DallasFt. Worth market 7m Dallas Ft worth Ft. Lauderdale Miami Ft. Lauderdale 26%of MiamiFt. Lauderdale market But the analogy doesn't end here. It takes more than nose-counting to solve the marketing problem in both. Everyone knows how Fort Worth scorns Dallas. Fort Lauderdale feels the same way about Miami! Fort Lauderdale is a middle-western city derived from Ohio, Michigan, Wisconsin, Illinois, Missouri, Iowa, Indiana. Miami,, on the other hand, is New York City with palms. The middle-westerners in Fort Lauderdale didn't like New York when they lived up north, and they like it even less from down here. Interest is centered in local Broward affairs. Every analysis ever made of the area confirms what marketers call the "Broward Barrier." Advertisers must include LOCAL Broward radio in their media plans in order to penetrate and motivate the 333,946 permanent, year 'round metro area which is Broward County to the same degree that they would penetrate Miami's (Dade County's) 935,047. 91 wise national and regional advertisers plus 469 local advertisers used WFt.L to influence the rich Ft. Lauderdale market during 1960. But counting noses isn't everything! For those especially who wish to know what kind of noses as well as how many noses, ask for WFt.L's extensive Audience Composition Study. Call WALT DUNN LO 6-9621 Ft. Lauderdale; Wl 7-5551, Miami or your JACK MASLA man N.Y., Chicago, San Francisco, Los Angeles, Kansas City, St. Louis. WFt.L (14oo) FIRSTAIN BROWARD COUNTY DATEBOOK A calendar of important meetings and events in the field of communications •Indicates first or revised listing. OCTOBER Oct. 16 — Deadline for entries in 17th annual exhibition of Western Advertising & Editorial Art, sponsored by the Art Directors Club of Los Angeles. For information write John Whyte, exhibition chairman, ADLA, 4315 W. 2nd St., Los Angeles 4. Oct. 17-19 — Kentucky Broadcasters Assn., annual fall meeting. FCC Commissioner Frederick W. Ford, guest speaker. Phoenix Hotel, Lexington. Oct. 18 — Pulse Inc. annual "Man of the Year Award" to presidential news secretary Pierre Salinger at luncheon. Plaza Hotel, New York. Oct. 19 — National Academy of Television Arts & Sciences, Hollywood chapter. Emmy awards for Los Angeles stations. 8 p.m., Hollywood Palladium. Oct. 19-21 — National Educational Television & Radio Center, fall meeting of affiliated stations' managers. Barbizon Plaza Hotel, New York City. Oct. 19-21 — Advertising Federation oi America, 3rd district convention. Jack Tar Hotel, Durham, N. C. Oct. 20-22 — American Women in Radio & Television, Pennsylvania conference. Penn Sheraton Hotel, Pittsburgh. Oct. 20-22 — American Women in Radio & Television, west-central area conference. Lassen Hotel, Wichita, Kan. Oct. 22-26 — National Assn. of Educational Broadcasters, Marriott Motor Hotel, Washington, D. C. Speakers include FCC Chairman Newton N. Minow; Oscar Reed, Jansky & Bailey and Leonard Marks, Cohn & Marks, in panel on FCC problems. Other panels: instructional broadcasting, teaching and research, programs and production, technical developments, international broadcasting. Oct. 23 — Hollywood Advertising Club, luncheon. Hotel Hollywood Roosevelt, 12 noon. Lee Fondren, manager, KLZ Denver and AAW president, is speaker. Oct. 23-26 — National Assn. of Educational Broadcasters convention. Marriott Twin Bridges Motor Hotel, Washington, D. C. *Oct. 24 — The Advertising Council, sixth annual Hollywood meeting. Speakers include Frederick G. Dutton, special assistant to President Kennedy and Edwin Ebel, General Foods vice president and Ad Council vice chairman. Beverly Hills Hotel. Oct. 25-28— Sigma Delta Chi, 52nd national convention. Hotel Fontainebleau, Miami Beach, Fla. Oct. 26 — Federal Communications Bar Assn., luncheon with FCC Chairman Newton N. Minow as speaker. Washington Hotel, Washington, D. C. Oct. 26-28— Mutual Advertising Agency Network, management meeting. Palmer House, Chicago. Oct. 26-28 — North Dakota Broadcasters Assn., annual meeting. Holiday Spot Motor Hotel, Minot. Oct. 27-29 — American Women in Radio & Television, southwest area conference. New Orleans. Oct. 27-29 — Advertising Federation ol America, women's midwest intercity conference. Commodore Perry Hotel, Toledo, Ohio. *Oct. 28 — UPI Broadcasters of Connecticut. Manero's Steak House, Berlin, Conn. Oct. 28-29 — Kansas AP Radio-Tv Assn meeting. Broadview Hotel, Wichita. Oct. 28-29 — Illinois News Broadcasters Assn. fall convention. Hotel Custer, Galesburg. Oct. 30-31 — Central Canada Broadcasting Assn., annual meeting. Hamilton, Ont. Oct. 30-Nov. 1 — Annual radio fall meeting, jointly sponsored by Institute of Radio Engineers and Electronic Industries Assn. Hotel Syracuse, Syracuse, N. Y. NOVEMBER Nov. 2-3 — Ohio Assn. of Broadcasters, fall convention. Columbus Athletic Club, Columbus. Nov. 2-4 — Assn. of National Advertisers, annual national meeting. The Homestead, Hot Springs, Va. Nov. 3 — Oral argument on FCC's option time proposals (rescheduled from Oct. 27). *Nov. 3-4 — WSM's 10th annual Country Music Festival, celebration of Gran' Ole Opry's 36th birthday. Andrew Jackson Hotel, Nashville, Tenn. Nov. 5-8 — Broadcasters Promotion Assn., annual convention. James C. Hagerty, ABC news vp will be keynote speaker. WaldorfAstoria Hotel, New York City. N0v. 6-7— North Carolina Assn., of Broadcasters, fall convention. Mid-Pines Club, Southern Pines. *Nov. 8 — National Academy of Television Arts & Sciences, Los Angeles chapter. Speaker: Sir Gerald Beadle, former president of the BBC. Beverly Hills Hotel, Beverly Hills, Calif. Nov. 10 — California Broadcasters Assn., annual meeting. Mark Hopkins Hotel, San Francisco. Nov. 10 — New deadline* for comments in FCC rulemaking concerning major revision of fm broadcast rules, (extended from Sept. 5). *Nov. 10-11 — Illinois Broadcasters Assn., Sheraton-Chicago Hotel, Chicago. Nov. 10-12 — Advertising Federation of America, 2nd district convention. Hershey Inn, Hershey, Pa. Nov. 13-16— Public Relations Society of America, 14th national conference. Edward R. Murrow, director of USIA, to deliver keynote speech at opening session. Hotel Shamrock-Hilton, Houston (first three days); Mexico City (last day). Nov. 14-16 — IRE, Mid-America Electronics Conference, Kansas City, Mo. *Nov. 14-18 — Associated Press Managing Editors Assn., annual convention. Speakers include Attorney General Robert F. Kennedy. Dallas. Nov. 15-16 — American Assn. of Advertising Agencies, eastern region meeting. Biltmore Hotel, New York City. Nov. 15-17 — Television Bureau of Adver NAB fall conferences Oct. 18— Hotel Utah, Salt Lake City Oct. 20 — Sheraton Palace, San Francisco Nov. 10 — Somerset Hotel, Boston Nov. 13— Pittsburgh Hilton, Pittsburgh Nov. 15 — Hotel Leamington, Minneapolis Nov. 20 — Robert Meyer Hotel, Jacksonville, Fla. 14 BROADCASTING, October 16, 1961