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Would you buy this microphone today?
You might want it for a conversation piece, but as far as broadcasting is concerned— it's obsolete. The same thing is true of most tape cartridge equipment. If all a tape cartridge machine can do is record and play back tape in cartridges, it's obsolete the day you buy it. ATC tape-in-magazine systems are designed with your future needs in mind. Only with an ATC Dual-Tone system can you go to full or part-time automation easily and inexpensively. All ATC units will actuate other broadcast equipment, such as reel-to-reel tapes, record changers, TV slide changers, etc. The new ATC 55 will play up to 55 magazine-loaded tapes (up to 165 musical selections) without resetting or reloading. And all ATC equipment is ready to adapt to the new ATC accessory (available in 1962) that will perform automatic program logging and billing direct from magnetic tape! If you plan to install a tape-in-magazine system, be sure to get full information from our First Class licensed engineers about the only really modern system— Automatic Tape Control. Phone collect.
Dual -Tone (AC-2) RECORDING AMPLIFIER
Dual-Tone (PC-2) PLAYBACK UNIT
ATC 55
ters A for broadcasters
(j^jj^) TAPE CONTROL
Made by broadcasters A f°r broadcasters
AUTOMATIC
209 E. Washington St. • Dept. Ill • Bloomington, Illinois
20
Broadcasting Publications Inc.
President Sol Taishoft
Vice President Maury Long
Vice President Edwin H. James
Secretary H. H. Tasb
Treasurer B. T. Taishoft
Comptroller Irving C. Miller
Asst. Sec.-Treas Lawrence B. Taishoff
Vfll B RO ADCASTI N G
THE BUSINESS WEEKLY OF TELEVISION AND RADIO
Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D. C. Telephone Metropolitan 8-1022.
Editor and Publisher Sol Taishoff
Editorial
Vice President and Executive Editor Edwin H. James
Editorial Director (New York) Rufus Crater
Managing Editor Art King
Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago); Associate Editors: Harold Hopkins, Dawson Nail; Staff Writers: George W. Darlington, Malcolm Oettinger Jr., Sid Sussman, Leonard Zeidenberg; Editorial Assistants: Jim deBettencourt, Nancy Kelly, Mark McWhiney, Rosemarie Studer; Secretary to the Publisher: Gladys Hall.
Business
Vice President and General Manager Maury Long
Vice President and Sales Manager Winfield R. Levi (New York)
Assistant Publisher Lawrence B. Taishoff
Southern Sales Manager: Ed Sellers; Production Manager: George L. Dant; Traffic Manager: Harry Stevens; Classified Advertising: Syd Abel; Advertising Assistants: Peggy Longworth, Robert Sandor, Hugh Macon; Secretary to the General Manager: Doris Kelly.
Comptroller : Irving C. Auditor: Eunice Weston.
Miller: Assistant
Circulation and Readers' Service
Subscription Manager: Fcank N. Gentile; Circulation Assistants: David Cusick, Christine Harageones. Edith Liu, Burgess Hess, Steve Bell, Dan Shay.
Director of Publications: John P. Cosgrove.
Bureaus
New York: 444 Madison Ave., Zone 22, Plaza 5-8354.
Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers; Richard Erickson, Diane Halbert, Morris Gelman, Jeannie Weiss.
Vice President and Sales Manager: Winfield R. Levi; Sales Service Manager: Eleanor R. Manning; Advertising Representative: Don Kuyk; Advertising Assistant: Jodi Taylor.
Chicago: 360 N. Central 6-4115.
Michigan Ave., Zone 1,
Senior Editor: Lawrence Christopher; Midwest Sales Manager: Warren W. Middleton; Assistant: Barbara Kolar.
Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148.
Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Virginia Strieker.
Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes.
Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title. Broadcasting* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. BroadcasttncTelecasting* was introduced in 1946.
•Reg. U.S. Patent Office Copyright 1961 : Broadcasting Publications Inc.
BROADCASTING, October 16, 1961