Broadcasting Telecasting (Oct-Dec 1961)

jeopardy as stated in some trade magazines." Home-Town Hearings ■ Marshall H. Pengra, KLTV (TV) Tyler, Tex., said the FCC's new policy of holding hearings in a station's own town exposes the station to community embarrassment as citizens wonder why the U. S. government has taken this punitive action. He said such an FCC step has coercive aspects and it invites cranks and competitive interests. "You interpret it differently than I do," Gov. Collins said. "I do not think there is coercion in holding a hearing in the local market. No broadcaster should be concerned about a hearing in his own market." Later, Gov. Collins clarified his position by saying there should be "a big, basic reason if a local hearing is to be held. If a license is challenged, it would be better to have the hearing in the community than elsewhere. It would be difficult and unwise to oppose a local hearing as a matter of principle." Clyde Rembert, KRLD-AM-TV Dallas, observed there has been talk of an industry-operated rating service. Gov. Collins said he has long been concerned about the use made of rating data as well as the authenticity of ratings and their samples. He recalled a congressional committee report that questioned application of rating reports to single markets though not seriously questioning their credence for the nation as a whole. "NAB should evaluate rating services but I don't want to see NAB in the rating service," said Gov. Collins, who has instigated a study of a proposed industry research center at a college campus. Fine Service ■ Mr. Rembert pointed out that networks give credence to ratings in setting their local market rates. "I think it would be one of the finest services NAB could perform," he continued, explaining an industry-operated service would be impartial. "Ratings are the lifeblood of this business," Mr. Rembert added, "but broadcasters are dependent on services in other hands, not the industry itself." He contended there is as much reason for the industry to provide a rating service as to start Broadcast Music Inc., Radio Advertising Bureau and Television Bureau of Advertising. A paperwork control system for broadcast stations developed at WMALAM-TV Washington, was explained in detail by lames H. Hulbert, economics and personnel manager. The system is based on use of copying machines, plastic sheets and other easily available devices involving installation costs of $500 to $2,500 (Broadcasting, Oct. 9). Fred Houwink, WMAL general manager, and Richard Stakes, con BROADCASTING, October 16, 1961 the all new — 1961-62 BROADCASTING YEARBOOK "One-book library of television and radio information" 46 separate directories indexing the world of broadcasting • NEW size for easy handling and reference • NEW thumb index, separating the six major business areas of broadcasting • NEWLY designed departments, set-off with new easy-to-read type faces • OLD price stands — also for your convenience Compiled, edited and written by the same staff that produces BROADCASTING — The Businessweekly of Television and Radio — serving the business of broadcasting since 1931. • Published every September 566 pages, 3Vz lbs.— $4.00 each— LIMITED EDITION BROADCASTING THE BUSINESSWEEKLV OF TELEVISION AND RADIO 1735 DeSales Street, N.W., Washington 6, D. C. □ New Yearbook and the next 52 issues of BROADCASTING Businessweekly — $11.00 □ 52 issues of BROADCASTING Businessweekly — $7.00 □ New Yearbook only — $4.00 title /position company name address city Please send to home address zotte state 65