Broadcasting Telecasting (Oct-Dec 1961)

IN PORTLAND OREGON they eye it and Buy it ON KO IN/TV KOI N -TV is Portland's resultful station because it reaches 7 of every 10 homes in a rich 33 county area, with highest ratings (see the latest Nielsen) . Now Represented Nationally by HARRINGTON, RIGHTER & PARSONS, INC. JFK has tv in White House bedroom NAB President LeRoy Collins does not believe President John F. Kennedy and FCC Chairman Newton N. Minow regard themselves as unfriendly to broadcasting. Asked about his luncheon at the White House Oct. 5 (Broadcasting, Oct. 9), Gov. Collins told the Dallas NAB meeting that President Kennedy took him and the three tv network board chairmen on a tour of the White House. "There by his fourposter bed was a television set," he said. "That's an endorsement of broadcasting." At the luncheon were Robert W. Sarnoff, NBC; William S. Paley, CBS, and Leonard Goldensen, ABC, along with Edward R. Murrow, U. S. Information Agency. Gov. Collins paid his respects Sunday to Sam Rayburn, Speaker of the House, now confined to Baylor Hospital, Dallas. Before leaving Dallas for the NAB St. Louis meeting Gov. Collins went fishing in Lake Texoma, on the Oklahoma border. He was guest of Boyd Kelley, KRRV Sherman, Tex., NAB board member, and came up with a couple of bass. Howard E. Bell, NAB vice president, was with the Kelley party. troller, developed the system for radio and tv sales, billing and traffic procedures. WMAL is demonstrating the operation at each fall conference. Mr. Hulbert said the system "is fairly simple to install and operate, is not expensive and is quite complete.' Mr. Stakes and W. Richard Lyman of Ozalid division, General Aniline & Film Corp., showed how the system operates. Wage-Hour Inspectors ■ A functional talk, "What to Do When the WageHour Inspector Walks In," was given by Mr. Hulbert. He said this happens to about 150 stations a year "on a surprise basis." All stations are covered by the wage-hour law. Inspections are made on a random basis and sometimes as a result of complaints by past or present employes. The inspector can examine and subpoena records, he said, and interview employes on a confidential basis. Reports are made to regional wage-hour offices. Mr. Hulbert said "it is a rare station in which an inspector cannot find a violation." The regional offices notify stations of any apparent violations or back pay due employes. Mr. Hulbert urged managers to cooperate with inspectors and not to question employes with whom they have talked. Edward H. Bronson, director of television code affairs, cautioned stations to edit with special care all movie films produced since 1948. Charles M. Stone, director of radio code affairs, said the radio code is designed to bring the greatest good to the greatest number of radio stations. He said there are 1,400 radio code subscribers, 53% of member stations and 31% of all non-members. In previewing the public relations projects now getting under way or in the planning stage, John M. Couric, public relations manager, told broadcasters, "What radio and television can and must do is a better job of inform ing the people of the services they render and the fact that these services can develop only in a climate of freedom." Slick and Sick ■ He reviewed the media attacks directed against the industry. Consumer magazines, he said, "aren't going to give you a fair shake." He added,, "The magazine business is slick and sick, very sick. The attacks on broadcasting, particularly tv, are the result of a carefully conceived plot the magazine industry hopes will make it well." Broadcasting "does better" in newspapers, he said, adding, "Let's face it. News is the measure of conflict in our society, the chronicle of the unusual and the bizarre. Therefore the everyday positive benefits of radio and television will never be highlighted in the same way as the stories of broadcasting's difficulties and its occasional failures and foibles." This poses the task of reaching the people themselves through person-toperson contacts and the hundreds of thousands of organizations to which they belong. National organizations will reach local officials and members, who also can serve as character witnesses when radio and television are under attack in Washington, he said. NAB proposes to set up a publicservice clinic in Washington to build goodwill for broadcasters with national public service groups, using discussions, instructional material and other procedures such as the new bulletin, // You Want Air Time, distributed to over 400 national organizations. Mr. Couric said his department is compiling national and regional lists of broadcasters available to speak at meetings; plans study guides for public service groups interested in broadcasting; supplies speech material and fact sheets, and is working on a broadcast public relations manual which may be published commercially. The Build Radio With Radio move 66 (THE MEDIA) BROADCASTING, October 16, 1961