Broadcasting Telecasting (Oct-Dec 1961)

be surveyed simultaneously. The Nielsen Broadcast Index report books will be restyled for client convenience. The four-reports-per-year service will cover Halifax, Ottawa, Winipeg, Edmonton, Calgary and Vancouver, while Toronto and Montreal will be measured six times a year. Canadian tv set sales on the rise after lag Sales of television receivers in Canada since July have been better this year than last, according to F. W. Radcliffe, general manager of the Electronics Industries Assn. of Canada, Toronto. Several Canadian manufacturers are out of stock in some lines. Tv receiver sales in Canada have been steadily going down since 1955 when a record 764,957 receivers were sold. Last year total sales were 338,000 sets. Stuart D. Brownlee, president of Canadian Admiral Corp. Ltd., Toronto, said that warranty cards show 65% of Admiral sales are now replacement, compared with 50% at this time a year ago. C. E. Campbell, national sales coordinator of the home entertainment division of Philips Electronics Industries Ltd., Toronto, said sales were up this year and that family desire for a second tv set is one of the big factors. Monaco to sponsor tv awards The Second International Television Festival will be held in Monte Carlo, Monaco, in January, the ITF committee has announced. Following a week-long judging, Jan. 6-14, Gold Nymph awards will be presented at a gala at the Monte Carlo Opera House on Jan. 17. Awards will be presented for the following categories: best dramatic program, best comedy program, best variety program, best performance by an actor, best performance by an actress, best coverage of a news or sports event, best children's program, and the cultural, historical or scientific program most likely to foster better international understanding. A special award for exceptional achievement may be given at the discretion of the judges. The festival is presented under the auspices of the government of Monaco. Abroad in brief... Toronto teams on pay-tv ■ Trans-Canada Telemeter is piping into Toronto pay-tv homes all the home games of the Argonaut Football Club, and the away-games of the Maple Leaf Hockey Club for airing in competition with four professional football telecasts Flags flagged Independent Television Authority, Britain's commercial network, has agreed to keep tobacco commercials out of programs designed for viewing by children. Niall MacPherson, secretary of the Board of Trade, last week said the prohibition was instituted by ITA at the request of the government and that it would also apply to commercial slots before and after these particular programs. emanating free from Toronto and Buffalo stations. The pay-tv football games cost subscribers $2 apiece, and the 35 hockey games are $1 each. Stars to earth ■ Following the example set by the West German movie industry some months ago, German tv stations have adopted a uniform ceiling for payments to tv stars and other actors in top income brackets. The new maximum is 7,000 deutschmarks (or about $1,750) per show, regardless of length or "name value" of the actor involved. The new ceiling is 3,000 marks less than the current maximum. Italian network begins ■ A second net work began operations in Italy on Nov. 4, as RAI Radiotelevisione Italiana started programming on a uhf network. RAI-TV also operates a vhf network. The uhf operation will be on the air from 9-11 p.m., seven nights a week. BBG plans hearings ■ Six public hearings are to be held next year by the Canadian Board of Broadcast Governors. First 1962 meeting will be at Winnipeg, Man. on Feb. 6. Other hearings will be on April 3, May 29, Aug. 14, Oct. 16, and Dec. 4, locations to be announced later. Austrian tv in black ■ Austria's official, semi-commercial television service has estimated its 1961 annual income from license fees and advertising at 153 million schillinge (about $6.5 million). Income from commercial programming in Austria has steadily risen, and now much of this capital is being devoted to shoring up Austria's less-successful state radio operations. Latin-accented Swahili ■ Radio Vatican plans to inaugurate daily transmissions in English, French, Arabic, Portuguese and Swahili to Africa beginning Nov. 6. The broadcasts will be transmitted by a 100-kw installation donated by Cologne Catholics, and the programming will be opened by a blessing for Africa from Pope John XXIII. NO, THIS IS "KNOE-LAND" (embracing industrial, progressive North Louisiana, South Arkansas, West Mississippi) JUST LOOK AT THIS MARKET DATA Population 1,520,100 Drug Sales $ 40,355,000 Households 423,600 Automotive Sales $ 299,539,000 Consumer Spendable Income General Merchandise $ 148,789,000 $1,761,169,000 Total Retail Sales $1,286,255,000 Food Sales $ 300,486,000 KNOE-TV AVERAGES 71.7% SHARE OF AUDIENCE According to March, 1961 ARB we average 71.7% share of audience from 9 a.m. to midnight, 7 days a week in Monroe metropolitan trade area. KNOE-TV CBS • ABC A James A. Noe Station Channel 8 _ Monroe, Louisiana u *eP'esen,ed b* The only commercial TV station licensed to H"R Television, Inc. Monroe. Photo: International Paper Company installations in Bastrop, Louisiana, including two of its ten Southern Kraft Division paper mills, producing quality bleached papers and container board; the Single Service Division, producing milk cartons; and the Bag-Pak Division, producing multhvall bags. BROADCASTING, November 13, 1961 83