Broadcasting Telecasting (Oct-Dec 1961)
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MONEY TALKS -but what does it say?
If you eavesdrop in the businesspaper field, you'll find the circulation dollars saying to the publisher: the man who sent me in wants your publication.
For parting with money in exchange for a businesspaper is more than just sweet sorrow — it's proof that the one who parts sets a definite, ascertainable value on the publication.
And, carried to the next logical step, it's an affirmation to the advertiser that the readers are meeting him at least half way.
A lot of very good businesspapers believe this is an important consideration. In fact, by having their circulations audited by the ABC, they voluntarily lay their books open to the scrutiny of interested outsiders and, in a very real sense, invite — and obtain — customer supervision of one of the most vital phases of their businesses.
If you could hold a quiet conversation with your advertising dollars, we think you'd hear a good many of them saying they'd feel a lot safer about the mission you're sending them on if they carried this kind of insurance.
The plus value of paid circulation is"wantedness"
BROADCASTING is the only publication in its field qualifying for ABC and ABP membership.
88 (FATES & FORTUNES)
PM Clingman's Peak and was part owner and operations manager, WYFM Charlotte, both North Carolina.
Sylvia Allen, formerly of WPBC Minneapolis, joins KUXL Golden Valley, Minn., as promotion director. Jack Hyatt, KTTV (TV) Los Angeles; John Sewall, KDWB Minneapolis-St. Paul; and Mort Garren, WMIN MinneapolisSt. Paul, join announcing and news staff of KUXL.
Wynn Moore, former news director, WNOR Norfolk, Va., and Tony de Haro, formerly with KBOX Dallas, join WSAI Cincinnati news staff.
Hal Henning, radio correspondent for WEOK Poughkeepsie, N. Y., named news director.
Merrill M. Ash, former night news editor of KOMO Seattle, returns as news director.
Fred Lewis, director of news and public affairs, WOKY Milwaukee, to KSON San Diego, as news director.
Don Lewis, formerly with WMEX Boston, to WOKW Brockton, both Massachusetts, as newsman and air personality.
Tom Edwards appointed news director, WNAX Yankton, S. D., succeeding Whitey Larson, retired.
Allen Smith named news director, KMBC Kansas City, Mo. Al Zimmerman, sales manager, KQEO Albuquerque, N. M., to KMBC as account executive.
John A. Parker, sports editor, KOGOTV San Diego, assumes additional duties of news editor, KOGO.
MCPA appointees
Phil Davis, president, Phil Davis Musical Enterprises, elected president, Musical Commercial Producers Assn., New York. Other officers elected: Morris Momorsky, first vp; Hank Sylvern, president. Signature Music Inc., second vp; Victor Sack, business manager, Scott-Textor Productions, secretary; and Gene Forrell, president, Forrell, Thomas & Polack Assoc., treasurer. Elected to board: Chuck Goldstein, president, Chuck Goldstein Productions; Curt Biever, president, Biever & Stein Productions; Tony Faillace, president, Faillace Productions; Jerry Jerome, vp, Jerry Jerome Productions; Howard Plummer, president. Hap Music Inc., and Will Lorin, president. Will Lorin Productions.
War Dept. reunion
Radio, press and motion picture people who served in War Department Bureau of Public Relations in Washington during World War II, are invited to the 20th annual reunion party in New York on Dec. 7. Organized by Ed Kirby, USO director of public relations, 237 E. 52nd St., New York, and others. Interested parties may contact Mr. Kirby.
Jack Puter, spot sales manager, ZivUA, and Howard Beasiey, chief announcer, KXLY-TV Spokane, join KOA-TV Denver.
Larry Martel, formerly with WENY Elmira, N. Y., to announcing staff of KPHO Phoenix.
Arthur N. Goodyear joins WIBC Indianapolis as announcer.
Bob Kelley resigns as play-by-play announcer for Los Angeles Angels baseball team on KMPC Los Angeles, but will continue to announce L. A. Rams football games and other sports events on station.
Ethel Grey, formerly with WSBA York, Pa., and WIOU Kokomo, Ind., appointed supervisor of women's affairs, WJRL Rockford, 111.
Bill (Sheriff) Davis joins WCMS Norfolk, as host of country music show.
Gary Palant, formerly with KDAY Santa Monica, Calif., joins WBBQ Augusta, Ga., as morning personality.
Jerry Gillies, formerly of WPAM Pottsville, Pa., to WBCB LevittownFairless Hills, Pa., as air personality.
Clare Brown, Mel Aldridge and Hank Meinhardt join WQTE Monroe. Mich., as air personalities. William Bonds named morning news and sports editor, succeeding Frank Imburg, resigned. Irv Laing appointed operations manager in addition to being chief engineer.
PROGRAMMING
Peter Keane, technical director. Screen Gems Inc., New York, elected chairman of New York section of Society of Motion Picture & Television Engineers.
Robert Kraus, formerly with Sterling Films, New York, joins Banner Films, that city, as eastern division manager.
William Egan, CBS production supervisor, joins Goodson-Todman Productions, New York, as production manager of company's network tv game and panel shows.
Bernard Barron appointed general BROADCASTING, November 13, 1961