Broadcasting Telecasting (Oct-Dec 1961)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1961
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000750
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
November 03, 2022
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FOR THE RECORD Radio financial data for 1960 From FCC compilations released last week. See page 31 for story. HOW THE NATIONAL AM RADIO NETWORKS & STATIONS FARED COMPARATIVE FINANCIAL DATA OF 4 NATIONWIDE AM RADIO NETWORKS AND 3,470 AM STATIONS 1959-1960 ($ Thousands) Item A. Revenues from the sale of time: 1. Network time sales: a. Sale of network time to advertisers Total network time sales 2. Deductions from network's revenue from sale of time to advertiser: a. Paid to owned and operated stations b. Paid to affiliated stations Total participation by others (excluding commisions) in revenue from sale of network time 3. Total retentions from sale of network time 4. Non-network time sales a. National and regional advertisers b. Local advertisers Total non-network time sales 5. Total time sales 6. Deduct — Commissions to agencies, representatives, etc. 7. Net time sales B. Revenues from incidental broadcast activities: a. Talent b. Sundry broadcast revenues Total incidental broadcast activities Total broadcast revenue C. Total broadcast expenses D. Broadcast income (before federal income tax) Nationwide Networks $31,917 31,917 656 4,336 4,992 19 Owned and Operated Stations 3451 Stations Amount 1960 Total 4 Nationwide Percent of Networks and 3,470 Increase Stations (Decrease) 26,925 $ 656 $ 7,445 $ 35,026 (1.7) 23,790 178,312 202,102 7.4 10,749 374,597 385,346 7.3 34,539 552,909 587,448 7.3 26,925 35,195 560,354 622,474 6.8 4,817 6,815 55,255 66,887 6.4 22,108 28,380 505,099 555,587 6.8 8,190 2,438 12,203 22,831 2.5 1,250 620 11,575 13,445 0.3 9,440 3,058 23,778 36,276 1.7 31,548 31,438 528,877 591,863 6.5 38,443 27,561 477,553 543,557 6.2 ($ 6,895) $ 3,877 $ 51,324 $ 48,306 9.8 NOTE: Data for 1959 cover the operations of 4 nationwide networks and their 19 owned and operated stations. 1960 data for owned and operated stations reflect the sale of one station by one network and the acquisition of one station by another network. ( ) Denotes loss REPORT ON EXPENSE & REVENUE IN METRO AREAS & OTHER COMMUNITIES I960: SELECTED REVENUE ITEMS AND BROADCAST REVENUES, EXPENSES AND INCOME* OF 3,470 RADIO2 STATIONS Item GRAND TOTAL**** STANDARD METROPOLITAN AREAS: Abilene, Tex. Akron, Ohio Albany, Ga. Albany-Schenectady-Troy, N. Y. Albuquerque, N. M. Allentown-Bethlehem-Easton, Pa.-N.J. Altoona, Pa. Amarillo, Tex. Ann Arbor, Mich. Asheville, N.C. Atlanta, Ga. Atlantic City, N.J. Augusta, Ga.-S.C. Austin, Tex. Bakersfield, Cal. Baltimore, Md. Baton Rouge, La. Bay City, Mich. Beaumont-Port Arthur, Tex. Billings, Mont. Binghamton, N.Y. Birmingham, Ala. Boston, Mass. Bridgeport, Conn. Brockton, Mass. 90 No. of stations in operation 3510 5 6 3 4 18 4 8# 5 13 15 6 2 8 5 4 12# 17 2 1 No. reporting $25,000 or more time sales3 Networks Time Sales: National and regional advertisers and sponsors4 Local advertisers and sponsors* Total Total stations broadcast reporting5 revenues Total Total broadcast broadcast expenses income1 3300 $8,101,205 $202,101,805 $385,345,652 3470 $560,315,348 $505,114,371 $55,200,977 5 6 3 4 17 4 7 5 12 15 6 2 8 5 4 11 17 2 1 2,996 26,376 58,807 15,763 8,418 4,857 15,296 398 2,302 91,739 3,544 8,104 2,148 32,660 173,916 10,455 3,325 30,189 17,993 22,328 102,931 61,701 538,076 63,024 1,396,142 302,379 325,284 102,199 214,833 64,602 105,309 1,873,491 142,428 152,993 263,327 280,104 2,308,365 171,735 284,171 110,847 204,034 859,598 5,214,804 432,950 1,518,630 221,676 1,349,863 1,119,842 1,228,359 440,870 738,847 302,705 370,398 2,939,166 357,276 662,262 615,890 702,055 3,911,039 908,922 772,744 379,265 522,003 1,419,731 4,962,077 5 6 3 4 18 4 8 5 13 15 6 2 8 5 4 12 17 2 1 509,259 1,893,863 278,254 2,450,764 1,314,095 1,523,429 542,057 899,671 362,791 482,674 4,470,376 500,186 819,073 814,346 977,609 5,669,599 1,027,527 1,009,427 513,154 752,222 2,261,206 9,479,931 487,950 1,376,957 274,953 2,561,193 1,298,340 1,364,339 643,774 976,739 443,227 550,513 3,923,181 439,943 856,162 853,416 1,211,510 4,796,610 994,504 1,011,611 624,980 812,230 2,362,918 7,724,284 21,309 516,906 3,301 110,429— 15,755 159,090 101,717 — 77,068 — 80,436 — 67,839 — 547,195 60,243 37,089 — 39,070— 233,901 — 872,989 33,023 * * 2,184 — 111,826 — 60,008 — 101,712 — 1,755,647 BROADCASTING, November 13, 1961