Broadcasting Telecasting (Oct-Dec 1961)
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Timp ^alp<i'
No. of
porting
National and
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$25,000
regional
Local
in
or more
advertisers
advertisers
lotal
Total
Total
Total
opera
time
and
and
stations
broadcast
broadcast
broadcast
Item
tion
sales3
Networks
sponsors*
sponsors4
reporting5
revenues6
expenses
income1
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BROADCASTING, November 13, 1961
91