Broadcasting Telecasting (Oct-Dec 1961)
Reading and Downloading:
Record Details:
Something wrong or inaccurate about this page? Let us Know!
Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.
Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.
View OCR Text
We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
♦ARB REPORTS WSIX-TV 8 NO. jl
in Metro Share of Audience and Total Homes Delivered, 6 to 10 P.M. Monday through Friday (*June ARB, 1961)
and NOW ... 37th TV MARKET**
homes delivered, 6 P.M. to midnight, Sunday through Saturday. (**ARB March, 1961)
Affiliated with WSIX AM-FM, Radio
Represented by: PETERS, GRIFFIN, WOODWARD, Inc.
44 (BROADCAST ADVERTISING)
Commercials in production
Listings include new commercials being made for national or large regional radio or television campaigns. Appearing in sequence are names of advertiser, product, number, length and type of commercial, production manager, agency with its account executive and production manager, and approximate cost of commercial when available. Fred A. Niles Communications Centers Inc., 1058 W. Washington Blvd., Chicago 7
Daisy Manufacturing Co. (Daisy Air Rifles), three 60s, live, film. John McShane, prod. mgr. Agency: E. L. Ramsey; Norwin Langworthy, agency producer.
Coca-Cola Co. ("Cokes"), three 60s, three 20s, three 10s, live, film. Harry Lange, prod.
mgr. Agency: McCann-Marshalk; Andy Jenkins, a.e.
O'Cedar Products (mops), three 60s, three 20s, live, film. William E. Harder, prod. mgr. Agency: Turner Adv.; Gordon Turner, a.e; Karl Vehe, prod. mgr.
Beatrice Foods (dairy products), 12, 60s and 20s, live, film. Harry Lange, prod. mgr. Agency: Hill, Rogers, Mason & Scott; Frank Stull and Sherman Rogers, a.e.s; Sherman Rogers and Elinor Fahrenholz, agency producers.
International Video Tape Studios, 430 N. Camden Dr., Beverly Hills, Calif.
Bankers Life & Casualty Co. (White Cross Plan), seven 60s, live, tape. Richard Rosenbloom, prod. mgr. Agency: Phillips & Cherbo Inc.; Larry Pearce, a.e.; Robert Jones, prod, mgr.
expenditure which seems to annoy the industry's adversaries is "a dynamic lever that continues to lift our economy to the greater goals ahead," Mr. Strouse said.
"Our best minds are struggling to fashion our national purpose into words and meaning which can give leadership to us all. Certainly we can hope that this will not be couched in partisan language. This, then is the responsibility of our political leadership," Mr. Strouse said.
Gulf renews NBC sponsorships
Gulf Oil Corp., New York, announced last week it has renewed its sponsorship of NBC Special News Reports through 1962, and will retain options for 1963. Gulf's sponsorship, placed through Young & Rubicam, New York, is for telecasts of important news events. During 1961 the program reported on the first and second U.S. manned-space shots, Jacqueline Kennedy's tour of Europe, the Air Force Texas Tower disaster and the Laotian crisis (At Deadline, Nov. 27). The company, for the second consecutive year, will sponsor Projection, NBC News' annual outlook for the new year which will be telecast on Jan. 5.
Anti-communist series
Carnation Co., through Erwin Wasey, Ruthrauff & Ryan, Los Angeles, and Southern California Edison Co., through Young & Rubicam, Los Angeles, will sponsor a special series of five 21/2-hour anti-communist telecasts on KTLA (TV) Los Angeles, Dec. 11-15, at 7:30-10 p.m. KTLA has preempted all regular programming for the five-day period to broadcast the special Project Alert series, live coverage of the School of Anti-Communism, meeting at Los Angeles' Shrine Auditorium. Leading speakers will present the views of this organization about the duty of all citizens.
Also in advertising...
Another Blair office ■ The Blair Television companies are opening an office in Penn Center, Philadelphia. Gordon Walls, regional sales manager of WCAU-TV Philadelphia, will head the new office. Blair already has a radio sales office in Philadelphia.
Changing name ■ Henderson & McNelis Inc., New York marketing and communications research firm has changed its name to John J. Henderson & Assoc. Inc. Address is 342 Madison Ave., New York 17.
RATE GIMMICKS
Newspapers are endangering rate structure, says Grey
In their fight for the advertising dollar, newspapers are introducing "rate gimmicks" on such a scale that they may "in time . . . endanger their entire rate structures," Grey Matter, a publication of Grey Adv., asserts in its November issue.
The analysis, dealing with the assortment of rate devices by which newspapers try to "bridge the national-retail rate differentials," predicts that ultimately the solution will be a single rate standard for all newspaper advertisers, national and retail. This, says Grey Matter, is "inevitable" because it is the simplest, most direct, most understandable, explainable, defensible and equitable solution to today's problems.
The Grey study contends that "gimmick rates" make newspapers harder to buy because they confuse the advertiser and therefore may encourage him to avoid rather than use newspapers. It says gimmicks do not necessarily "switch important media dollars" to newspapers but, rather, tend to switch business from the national rate to what is a "less profitable rate" for
BROADCASTING, December 4, 1961