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The Impresario and all he stands for still exists, although his more glamorous trappings — flowing cape, ebony stick, and silk top hat — are no longer much in evidence. At the CBS Owned Radio Stations his great showmanship goes on: finding and encouraging new talent . . . developing and putting on the ex citing kind of shows people tune in to hear.
> Take WBBM Radio in Chicago, for example. Every week more than fifty singing stars, musicians and entertainers present 35 live music shows. That means hours of rehearsals every day with a large professional staff of script writers and directors.' Enough work and worry to stagger the imagination of the most ambitious impresario. Why bother? Because people know the difference between live and canned, and they want the excite ment and fun of live entertainment, imaginatively created and pre sented. They have shown their preference by consistently tuning in to WBBM for live showmanship radio.
Such programing is typical of the idea radio you find only on the CBS Owned Radio Stations. It's entertainment for adults — music, clever talk, interesting information No wonder that the CBS Owned Radio Sta tions reach more people than any other group of stations*. . . and more people who are tuned in to listen. THE CBS OWNED RADIO STATIONS
WBBM CHICAGO, WCBS NEW YORK, WCAU PHILADELPHIA, WEEI BOSTON, KMOX ST.LOUIS.KNXLOS ANGELES. KCBS SAN FRANCISCO.
REPRESENTED BYCBS RAOIO SPOT SALES
Sources!
Pulse Annual, 1960; Sales Management, 1961