Broadcasting Telecasting (Oct-Dec 1961)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1961
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001148
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
November 03, 2022
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a gain again ABC -T Vgains a new affiliate . . . and again, the affiliate walks off with the audience. On Sept. 1st, WBRC-TV in Birmingham, Ala., became the exclusive home for ABC programs in this two-channel market. Programmed against it on the other channel is, as previously announced, "the best of Nets Y and Z." A nice clean case for the inevitable comparison, right? Right. Here it is, courtesy of Nielsen, * for the four weeks ending Nov. 5th. WBRC-TV was first 70% of the halfhours. WBRC-TV took 5 out of the 7 nights. WBRC-TV had 13 out of the top 20 shows. WBRC-TV delivered 29' < more total homes, per average quarter-hour. Actually, it was predictable. Again and again spectacular gains have followed affiliate switches to ABCTV. In Portland, Ore. In SeattleTacoma. In Boston, Cincinnati, Salt Lake City, Milwaukee. After their switches, shares of evening audiences have jumped as much as 52%. Where will it happen next? ABC Television *Source: Nielsen Station Index for the four weeks ending November 5, 1961, 6:30 to 10 PM, Monday thru Sunday. 8 BROADCASTING, December 11, 1961