Broadcasting Telecasting (Oct-Dec 1961)

Late news breaks on this page and on page 10 AT f%ITAr\l I IV I C" Complete coverage of week begins on page 35 r\ I L/EL/AL/L-I IM El Stanton, Sarnoff draw Collins praise Last Thursday's speeches against government control by CBS President Frank Stanton and NBC Chairman Robert Sarnoff (story page 56) aroused this reaction next day from LeRoy Collins, NAB president: Gov. Collins was effusive in praise of Mr. Sarnoff who, he said, "has given one of the most responsible and enlightened commentaries I have yet seen on (1) the responsibility of broadcasters to provide an ever-increasing quality of public service and (2) the recognition by conscientious broadcasters that this is the surest defense against any improper governmental intervention in the freedom of broadcasting." Parts of Mr. Sarnoff's speech, calling for broadcasters to be worthy of freedom and saying that "the price of all freedom is responsibility," were singled out for compliment by Gov. Collins. "No finer statement and course of conduct for broadcasting could be found," Gov. Collins said. Of Dr. Stanton's speech, Gov. Collins said: "Dr. Stanton in his Philadelphia address made the very sound observation that governmental control of broadcast programming is no way to improve programming, and in this every thoughtful American will concur." Eichmann trial summary in most top tv markets Tv stations in virtually all top-40 markets are taking half-hour tape summary of Adolf Eichmann trial, prepared by Capital Cities Broadcasting Corp. with newsman Lowell Thomas, Capital Cities stockholder, doing narration. With Eichmann verdict due this week, most stations reportedly are scheduling tape in prime time tonight (Monday). It was offered on first-come basis, for cost of prints. Capital Cities handled all tv coverage of trial on non-profit basis. Despite earlier reports that it was losing money on deal, company expects to have modest surplus which it will turn over to Israeli government. ABC-TV buys 'Wyman' shows ABC-TV has acquired 156 half-hour episodes of Jane Wyman's Fireside Theatre from MCA. Show seen on NBC-TV in 1955-57, will be scheduled on ABC-TV as daytime strip, Mon.Fri., 2-2:30 p.m., starting Jan. 2, net Day by day in every way FCC Chairman Newton N. Minow borrowed some 19th Century lines — but apparently without forgetting some 1961 lines of his own — in wiring congratulations on NBC's 35th anniversary to NBC Chairman Robert W. Sarnoff last Thursday. If he was plugging his "up-from-the-wasteland" concept, at least he phrased it graciously. Mr. Minow's wire: "Congratulations from one 35year-old to another. Let me borrow a line from Browning: 'Grow old along with me, The best is yet to be.' " work is announcing today (Dec. 11). Series will replace Number, Please, reportedly going off network at that time. Bates announces plans for West Germany, Italy Ted Bates & Co., New York, which last week announced international association with Agence Francaise de Propagande, Paris, (At Deadline, Dec. 4) will expend into West Germany and Italy, Rosser Reeves, board chairman, said Friday (Dec. 8). Mr. Reeves, who has just returned from Paris where papers were signed, said Bates' increased interest in international planning is based on growth of Europe's Common Market. More than 80% of Bates' domestic billing is in radio-tv. Bates' other international associations are with English and Canadian firms. FCC space authority backed by Springer Rep. William L. Springer (R-Ill.) has announced he will oppose any proposal to remove FCC from role in planning space communications organization. Rep. Springer made statement after reading published report that administration plans to do this in legislation it will recommend to Congress next session. He said commission was organized to regulate communications, "domestic and international, including space." And it's only governmental agency qualified by experience to conduct space communications program, he said. Administration proposal, not yet approved by President Kennedy, would open ownership of space communications system to wide variety of American and foreign interests. Plan is being offered to President as alternative to proposal submitted to FCC by its ad hoc committee of international common carriers. That plan would limit ownership to such companies. ABC loan to CFTO-TV said being discussed CFTO-TV Toronto, Ont., affiliate of evening Toronto Telegram, and American Broadcasting Co. reportedly are near agreement whereby ABC will lend CFTO-TV $2.5 million and take hand in its management. Right of station's directors and shareholders to sell some of their stock to ABC was turned down recently by Board of Broadcast Governors at Ottawa. Donald Coyle, vice-president in charge of ABC's international operations, has spent considerable time in Toronto recently looking over CFTOTV establishment. James Hagerty, ABC news and public affairs vice-president, and executives of number of ABC affiliated stations have also been in Toronto in recent weeks in connection with proposed financial and management move, which would give ABC representative on CFTO-TV board. Business briefly... Procter & Gamble Co., Cincinnati, has introduced two new products, Pampers (disposable diapers) and Pert (shampoo), and assigned them to Benton & Bowles, New York, and Grey Adv., New York, respectively. Pampers, P&G said, is available in Peoria; Pert in Denver and Nashville. P&G only week before shuffled two product assignments (Tide from B&G to Compton and Premium Duz from Compton to Grey). Chock Full o' Nuts Corp., New York, will sponsor two shows, broadcast simultaneously on 26 stations of each of two networks— CBS-TV and NBC-TV— on New Year's Eve (11:15 p.m.-12:15 a.m. EST). Buy covers total of 52 tv stations in 17 states. Agency: Peerless Adv. Inc., New York. Peter Paul Inc., Naugatuck, Conn., which began eight-week spot tv campaign last month to introduce its new Chiffon candy bar, has announced it will increase product's budget and expand into more eastern markets in il BROADCASTING, December 11, 1961 more AT DEADLINE page 10 9