Broadcasting Telecasting (Oct-Dec 1961)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1961
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001151
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
November 03, 2022
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We I See where Des Moines is a "preferred city" for the 7 th straight month in Sales Management's business activity forecast? Yes, sir! And our campaign is going great on KRNT-TV, a most unusual station! The preferred stations in this "preferred city" are KRNT Radio and TV, leaders in ratings, leaders in community service . . . leaders in the billing parade. Our share of local television business in this major 3-station market has always averaged nearly 80% ; our local radio business has always been way ahead in a 6-station market. Most folks don't realize this about Des Moines — we're 36th in the FCC list of markets according to appropriation of national spot TV revenue. The same sources prove that Iowa's capital and largest city is a good radio market, too. You know you're right when you buy these most unusual stations, KRNT Radio and TV, the stations people believe in and depend upon. And you know you're buying at the same low rate as everyone else when you deal with these responsible stations. Buy "the live ones" — KRNT Radio and TV, Cowles stations ably represented by The Katz Agency. KRNT RADIO AND TV Des Moines An operation of Cowles Magazines and Broadcasting, Inc. BROADCASTING, December 11, 1961 11