Broadcasting Telecasting (Oct-Dec 1961)

♦ARB REPORTS WSIX-TV 8 NO. \ in Metro Share of Audience and Total Homes Delivered, 6 to 10 P.M. Monday through Friday (*June ARB, 1961) and NOW ... 37th TV MARKET** homes delivered, 6 P.M. to midnight, Sunday through Saturday. (**ARB March, 1961) Affiliated with WSIX AM-FM, Radio Represented by: PETERS, GRIFFIN, WOODWARD, Inc. vision, Mr. Cone continued, "it is surely here to stay. However, television is a medium that has been developed with no other thought in mind than profit. "Television gives lip service to the public interest; but its performance follows within such narrow limits, on the whole, that if our grandfathers could come back to watch, this interest would seem to lie mostly in murder, robbery and humor at a high school level. What our grandmothers might think is hideous to contemplate." Nevertheless, Mr. Cone said, "television has every advantage that lies in numbers. Thus, when magazines advertise theirs they only point up the difference and the disparity." H.I.S. to use radio as major 1962 medium Henry I. Siegel Inc., New York, maker of H.I.S. sportswear for young men, will invest the major share of its 1962 budget in radio. According to Lester Leber, chairman, Leber Katz Paccione, H.I.S. agency, next year's 41market buy will be the "biggest radio spot campaign in apparel history." The decision to use radio as the major medium for the campaign follows a Radio Advertising Bureau proposal to the agency and a subsequent series of radio tests in New York, Chicago, Dallas, San Francisco and Los Angeles (Broadcasting, May 22). The new H.I.S. campaign is designed to reach 9.6 million young men in two 13-week cycles, beginning April 2, 1962, and a repeat run in the fall. Stations in each market will air three spots a day, six days a week. The format for the announcements includes a jingle and a fact sheet from which personalities can develop a delivery in their own style. Copy stresses one item, its price and Listings include new commercials being made for national or large regional radio or television campaigns. Appearing in sequence are names of advertiser, product, number, length and type of commercial, production manager, agency with its account executive and production manager, and approximate cost of commercial when available. Chuck Goldstein Productions Inc., 730 Fifth Ave., NYC 19 The Associates Investment Co. (small loan division), six 58-second musical soundtracks for animated films. Chuck Goldstein and Norman Richards, prod. mgrs. Agency: Foote, Cone & Belding; John Rundall, agency producer. Gryphon Productions Inc., 40 E. 49th St., NYC. Y&R 'record' billing Young & Rubicam, New York, reported last week that agency billing in 1961 was at a "record high." Y&R's 1,500 employes were given management's annual report at a Christmas meeting at the Commodore Hotel, but actual billing figures were not disclosed. It is estimated that Y&R's 1961 total billing is in excess of $250 million. Board Chairman Sigurd S. Larmon and President George H. Gribbin addressed the meeting. Employes were told that they will be given year-end bonuses. style and where it can be purchased. RAB's initial presentation to H.I.S. was in June 1960. RAB considers the i present move of H.I.S. particularly significant because it could open the way for other radio activity in the apparel field. Agency appointments... ■ Philco-Bendix Corp. (for coin operated Wash 'n Dry Cleaners) has appointed Maxwell Assoc., Bala-Cynwyd, Pa., to handle its advertising. Local radio and tv will be used to back up national campaign. ■ International Minerals & Chemical Corp. Ltd. (Ac'cent food flavor enhancer) has named Needham, Louis & Brorby, Canada, succeeding McCannErickson effective Jan. 1 for advertising in that country. ■ Kenyon & Eckhardt, New York, has been appointed agency for Buitoni Food Corp. (Italian food specialties), New York, and the Fruit of the Loom Inc. (textiles), New York. The accounts each bill about $1 million and Buitoni is expected to be particularly active in radio-tv. Procter & Gamble (Charmin paper products), three 60s, animation film. Agency: Benton & Bowles; Kirk Parrish, a.e., Bill McHale, agency producer. Approx. cost $24,000. Videotape Productions of New York Inc., 101 W. 67th St., NYC 23 Coats & Clark (thread and buttons), four 60s, live, tape. Jack Kelly, prod. mgr. Agency: Fuller & Smith & Ross; Ted Brown, a\e., Catharine Ames, agency producer. General Mills (muffin mix), one 30, live, tape. Chuck Holden, prod. mgr. Agency: BBD0; Al Hinnman, a.e., Ev Hart, agency producer. Vick Chemical Co. (Vaporub), one 60, live, tape. Allan Wallace, prod. mgr. Agency: Morse International; Stafford Mantz, a.e., Carl Buffington, agency producer. Commercials in production 44 (BROADCAST ADVERTISING) BROADCASTING, December 18, 1961