Broadcasting Telecasting (Oct-Dec 1961)

Page scan 0001298 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1961
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001298
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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to young adult radio We certainly did it in 1961: increased our 1960 sales by 30%. Chalked up the biggest ABC Radio year since 1956. Yes, 1961 was the year that the Young Adult concept really came on and took hold. 1961 was the year that we aired more than 1500 hours of Young Adult programming. We spent more for programming and sold more than 90 national advertisers on "Flair," "The Breakfast Club," News, Sports, Special Events. 1961 was the year that we broke the record; reached the biggest commercial audience in advertising history; 61,000,000 listeners for our exclusive coverage of the Patterson-Johansson fight. 1961 was the year that Young Adults and ABC Radio did each other a good turn. ADP DAniA A very good turn for you in '62. HDt HMVIU W FIRST WITH YOUNG ADULTS