Broadcasting Telecasting (Oct-Dec 1961)

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to young adult radio We certainly did it in 1961: increased our 1960 sales by 30%. Chalked up the biggest ABC Radio year since 1956. Yes, 1961 was the year that the Young Adult concept really came on and took hold. 1961 was the year that we aired more than 1500 hours of Young Adult programming. We spent more for programming and sold more than 90 national advertisers on "Flair," "The Breakfast Club," News, Sports, Special Events. 1961 was the year that we broke the record; reached the biggest commercial audience in advertising history; 61,000,000 listeners for our exclusive coverage of the Patterson-Johansson fight. 1961 was the year that Young Adults and ABC Radio did each other a good turn. ADP DAniA A very good turn for you in '62. HDt HMVIU W FIRST WITH YOUNG ADULTS