Broadcasting Telecasting (Oct-Dec 1961)

Frostie, With barbed wire walls and 50-megaton bombs in every headline and newscast, WWDC Radio devoted its full week of editorials recently to a simple human problem. We know of no more meaningful Christmas message, particularly this Christmas. The editorial: "Possibly several dozen cats get lost every day in Washington. Some of them probably are never missed. But that's not the case with Frostie. Because his loss means so much to two people, WWDC thinks the story worth telling. "Frostie has no pedigree. He's just a white cat with two black spots the size of a dime between his ears. He's about 7 months old and has blue eyes. Until last month he lived happily with his master and mistress in the 3900 block of Lantern Drive. He thrived on a diet of ground steak, fish, eggs and cod liver oil. When his owners went off to work, Frostie amused himself around the house— sometimes inside, sometimes outside. But one evening, when his folks came home, Frostie was gone. "They've advertised for him in the papers. They've printed up 1200 circulars and distributed them door to door in the area. anyone? Weekends and evenings they go out searching for him in the car. They question trash collectors, deliverymen, postmen. "It seems very likely that Frostie has found a new home. But his loss is still keenly felt on Lantern Drive. There's a reward for his return. No questions will be asked. How about it? Anybody seen Frostie? If so, call WWDC." Somebody did call, with word that they had heard the editorial and had found Frostie three weeks previously. He was returned the same evening. At least two people and one cat in this wild world were happy. WWDC RADIO WASHINGTON, D.C. . . . the station that keeps people in mind Represented nationally by John Blair & Co. Member of the Blair Group Plan BROADCASTING, December 18, 1961