Broadcasting Telecasting (Oct-Dec 1961)

WRC creates the kind of programming Washington adults listen to. WRC creates a commercial climate that means extra attention for your message. WRC creates a strong response to your product in the Washington market. And what a market it is! Tenth in the United States. Greatly diversified. And Washington is the only metropolitan area in the nation in which all counties (5) rank in the "top ten" for Effective Buying Income per-household. What's more, two of those counties topthe list!* Win your full share of this market. Win Washington customers on WRC. *Sales Management Survey of Buying Power May 10, 1961 WRC -980 WASHINGTON REPRESENTED BY NBC SPOT SALES 82 (GOVERNMENT) casting Co. (WFPG Atlantic City), 96.9 mc, 5.6 kw, 140 ft. Greenville, Ohio: Kennedy Broadcasting Corp., 106.5 mc, 6.3 kw, 170 ft. Harrisburg, Pa. : Market Square Presbyterian Church, 94.9 mc, 1.65 kw, antenna even with average terrain. Mayaguez, P. R.: Jose Bechara Jr. (WKJB Mayaguez), 99.1 mc, 1.7 kw, minus 140 ft. Burlington, Vt.: Vermont Broadcasting Corp. (WJOY Burlington), 98.9 mc, 3.2 kw, 310 ft. Norfolk, Va.: Christian Broadcasting Network Inc., 104.5 mc, 12 kw, 70 ft. Ellensburg, Wash.: Central Washington State College, 88.1 mc, 10 w, 101.75 ft. (educational). Of the 15, 14 were acted on by the Broadcast Bureau and one (Eastern Broadcasting Co.) by the commission en banc. NBC gets FCC approval for interleaved sound NBC has been permitted to use "interleaved" sound on tv for a year on a special temporary basis, the FCC announced last week. The network was asked to report test observations at the end of six months, and its findings at the result of the year's performance. The authorization is for tv network programs originating at any one of the NBC-owned stations (WNBC-TV New York, WRCV-TV Philadelphia, WNBQ [TV] Chicago, WRC-TV Washington and KRCA [TV] Los Angeles). Interleaving is a method of including the audio portion of a tv program on the video channel, instead of over a separate circuit as is done normally. The audio is interlaced with the scanning lines of the video picture. This method of transmitting the voice of a tv program was originally suggested in 1945 when the FCC was considering original tv standards; it was dropped when most of the industry and the FCC agreed on separate transmissions for video and audio. NBC plans to use the interleaved system as a backup to the regular audio channel on programs it distributes to its affiliates. The commission's authorization permits NBC to use the interleaved sound if the regular audio circuit fails. Landon on radio-tv debates Alf M. Landon, 1936 GOP presidential candidate, told the National Press Club in Washington, D. C, Dec. 8 he feels tv and radio political debates are helpful to voters. He implied they might be less advantageous for candidates, predicting the day is not far ahead when a candidate will have to include a wigmaker and a make-up man in his retinue as well as a speechwriter. FCC finalizes move of idle tv channels In finalizing two television channel allocation proceedings, the FCC last week moved to carve a little of the deadwood out of its table of assignments. Comments were invited on a third proceeding. The unused ch. 34, Wilkes-Barre, Pa., was shifted to Binghamton, N. Y., and given to Alfred E. Anscombe, permittee of WJBA-TV, in lieu of his former authorization for ch. 56 in that city. Mr. Anscombe, who had petitioned for the change, is presently seeking in addition ch. 34 instead of ch. 66 for his WEPA-TV Erie, Pa. At the same time, another unused channel, ch. 20, was deleted from Ithaca, N. Y. In Minnesota, ch. 12 was shifted from Brainerd to Walker in response to a petition by Central Minnesota Television Co., licensee of KCMT(TV) Alexandria. The commission had received no applications for that channel in Brainerd. Comments were invited on a proposal by the Board of Public Instruction of Dade County, Fla., permittee of educational WSEC-TV on ch. 17 Ft. Lauderdale, to shift that channel to Miami. BPIDC already operates WTHS-TV on ch. 2 in Miami. The commission said that if the proposal were adopted, "appropriate" action would be taken with respect to BPIDC's outstanding ch. 17 Ft. Lauderdale authorization. WBOY-TV wants reins on catv originators Rulemaking to prohibit catv systems from invading the area of smaller market stations and duplicating programs was requested of the FCC by WBOYTV Clarksburg, W. Va. New twist: the FCC was asked to regulate a tv station feeding catv instead of the cable system itself. The purpose of the proposed rule is to prevent large market tv stations from extending normal coverage areas by means of catv so they compete directly with smaller market stations at the point of catv transmission. WBOY-TV said the FCC has considered the question but has caviled at regulating catv on grounds it has no statutory authority. WBOY-TV suggests the FCC can prevent a large station from allowing catv to pick up its signal if the signal would be carried to a market with similar programming. The FCC would not need congressional mandate to implement the WBOY-TV plan, the station said. In the companion filing, WBOY-TV issued a complaint to the FCC against BROADCASTING, December 13, 1961