Broadcasting Telecasting (Oct-Dec 1961)

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FANFARE 'What 'cha doin', Paleface?' Whop! A tie-in between broadcast and print media was effected by WWIL Fort Lauderdale, Fla., when that station began a promotion based on a series of daily cartoons running in two local newspapers. The station paid regular rates for the advertising space it took, and at least ten times during the day, spotted its audience's attention to the radio sections of the papers where the cartoons ran. A different cartoon appeared each day, always with the questioning caption, "What'cha doin', " (a different name was used with each cartoon). The answer the cartoon figures gave was: "I'm listening to WWIL— 10,000 watts of power— WOW!" Each day the cartoons ran, the station picked at random from the phone book persons whose first name was the same as that running in the caption. Persons called were asked the question as it had appeared in the cartoon caption that day, and if they answered as the caption did, they received a cash award and a letter giving them the derivation of their name. SDX awards stations for news, editorials Four Pittsburgh area broadcasting stations have been honored by that city's chapter of Sigma Delta Chi, professional journalistic society, by the award of Golden Quill prizes for distinguished journalism. KDKA-TV and KDKA Pittsburgh won three of the awards between them. General Managers Jerome R. Reeves (tv), and L. R. Rawlins (am), won top prizes for the best broadcast editorials for the second consecutive year. The awards for best television photography went to Bill Nogach of KDKA-TV for his coverage of a city fire. Of the winning editorials, cited at the awards banquet sponsored jointly by SDX and the Pittsburgh Press Club, the tv one dealt with the Federal Aviation Agency's plan to move the air traffic control center from Pittsburgh to Oberlin, Ohio. Entitled "Air Control Controversy," the half-hour editorial documentary presented the pros and cons of the plan. The radio prize-winner dealt with Pennsylvania's mining law, and effectively urged stronger legislation in a series of four editorials and two equaltime replies. The prize-winning editorials were written by Edwin Beachler of KDKA-AM-TV. WJAS Pittsburgh won two Golden Quill awards in the fields of radio spot news reporting and radio documentary. The NBC owned and operated station won the news prize for an on-the-spot report of the chase and eventual capture of a bank robber; and Neighborhood in Panic, a series exploring the problems arising when colored families try to move into previously all-white areas, won the documentary prize. WIIC (TV) Pittsburgh won top prize in the television category for producing the best "public service feature." Drumbeats... Medical award ■ WGBS Miami has been awarded the South Florida service award of the National Cystic Fibrosis Research Foundation. The annual award was presented to the station for its efforts to help children afflicted with the disease. Effort made ■ WSAV-TV Savannah, Ga., is producing a monthly public affairs panel discussion series devoted to the common needs of that city. Entitled Effort, the series is produced in cooperation with the Savannah Junior League and shown during prime evening time. The first installment of the series, telecast Dec. 6, dealt with Sa vannah's need for a new civic auditorium. More set sales ■ The 20-day all-media "operation snowball," a promotion staged in Kansas City this fall to sell second television sets to consumers resulted in a 21% increase in set sales at retail, measured against a comparable THE COMMUNITY DEPENDS ON WOC FOR LEADERSHIP Joe Eckstein and the Scouting Exposition "The Buffalo Bill Council wishes to express its appreciation to the executive and program staff of WOC for their wonderful support of the Scouting Program in this area. The sincere interest of WOC has contributed much to the goal of 'more boys in Scouting, and more scouting in boys'." Joe Eckstein Scout Executive Buffalo Bill Council D. D. Palmer, President Raymond E. Guth, General Manager Donald L. Green, Sales Manager Exclusive National Representatives Peters, Griffin, Woodward, Inc. THE QUINT CITIES / DAVENPORT • BETTENDORF • ROCK ISLAND • MOLINE • EAST MOLINE BROADCASTING, December 18, 1961 85