Broadcasting Telecasting (Oct-Dec 1961)

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I Good Living Go-Togethers: Schlitz and KMGM KMGM Albuquerque, N. M., has won top honors in the 1961 "Good Living Go-Togethers" radio merchandising contest sponsored by the Schlitz Brewing Co., Milwaukee. The Albuquerque station won out over a field of 63 competing stations throughout the U. S. In bestowing the first prize awards — a plaque and a 1962 sports wagon — Paul Pohle, director of western sales for Jos. Schlitz Co. (r), praised KMGM's merchandising for its effectiveness, continuity and imagination. V. B. Siman, manager of KMGM, accepted the award. period last year, according to a co-sponsor of the event, Corning Glass Works. Radio-tv were among advertising media used. Other sponsors included seven set manufacturers, Kansas City Light & Power Co., Electrical Assn. of Kansas City and the local chapter of National Appliance & Radio Tv Dealers. Cops and helpers ■ WPTR Albany came to the rescue of the Police Benevolent Assn. of neighboring Rotterdam, N. Y., by producing a live stage show followed by a dance to fill the association's empty treasury. The money contributed to the PBA by the some 3,700 persons who crowded into Rot .FATES & FORTUNES _ BROADCAST ADVERTISING Mr. Matthews Mr. Cavett John E. Matthews, vp, associate copy director and manager of copy department, Leo Burnett Adv., Chicago, named to new post of vp in charge of copy. Administrative work he formerly handled has been assigned to Charles D. Cavett, copy supervisor, who becomes business manager of copy de 86 partment. Mr. Matthews joined Burnett in 1951. He previously served with Young & Rubicam, that city. Mr. Cavett joined Burnett in 1952. Phelps Johnston, former vp, Don Kemper Inc. and Campbell-Mithun, both Chicago, joins Burnett copy department as creative coordinator. A. M. Sanderson, president, Whitehall Laboratories Ltd., Toronto, elected president of Whitehall Laboratories Div., American Home Products Corp., New York. He continues as president of Canadian subsidiary. W. H. Allen, vp for marketing, Whitehall Laboratories Ltd., named executive vp and general manager of Canadian operation. Charleton Jeffery, account executive, Dancer-Fitzgerald-Sample, New York, terdam for the event will be devoted to the scholarship fund the association maintains to help deserving boys. Tongue-twisters tumble through WJBK studios Tongue-twisting has begun to rival the dance sensation in popularity in Detroit. Listeners of WJBK, that city, for the past three months have been sending in a steady stream of syllabaries to Robert E. Lee, one of the station's air personalities, who is the center of the phrase furore. According to the "Stop Lee" contest rules, he is required to read the phrases he receives, and if he makes a mistake, the person who submitted the tongue-twister receives 15 dimes. The number of dimes is symbolic of the station's dial position at 1500 kc. If Mr. Lee masters the phrase, however, the entrant receives an autographed tonguedepressor as consolation prize. Mr. Lee to date has borne up well under the strain, even managing to handle the twisters a YMCA adult education class in effective speaking sent him. But increased mail at WJBK indicates that Detroiters are out to win in the end. 11 X 15 better than 35-22-35 A campaign broadcast over WHK Cleveland to sell window draperies has grown into a major promotion for the Mr. D Discount Custom Draperies chain. Created by Norman Wain Assoc., Cleveland, the spot announcements for the stores were read by a throaty female voice which said: "I'm taking my measurements to Mr. D . . . uhh . . . my window measurements." In immediate reaction to the spots, dozens of customers brought in their own measurements to the drapery stores, as well as notes on their windows' length and depth. appointed vp of agency. Wallace L. Rusher named coordinator of advertising and promotion at New York headquarters of Esso Standard Region, Humble Oil & Refining Co., succeeding William N. Farlie, who becomes manpr department. Mr. Rusher joined Esso Standard Oil Co. in 1947. He served as manager of company's radio-tv advertising department until March 1958, when he became supervisor of production and scheduling for major Esso campaigns in all media. Earlier, Mr. Rusher was on promotion BROADCASTING, December 18, 1961 Mr. Rusher ager of Esso's