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35 Cents
BROADCASTING
j
j THE BUSINESSWEEKLY OF TELEVISION AND RADIO
JANUARY 1, 1962
Agency account switches in 1961 set record, topping $230 million 19
NLRB backs union's use of secondary boycott to pressure broadcast sponsors 35
Madow report, which early last year blessed How the network programs & sponsors line up rating services, is itself blessed 24 going into the new year 59
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COMPLETE INDEX PAGE 7
_ —
« MS ;
irmation center uclear-powered :ket submarine.
mmM
KOB-TV Albuquerque
WSB-TV Atlanta
KERO-TV Bakersfleld
WBAL-TV Baltimore
WGR-TV Buffalo
WGN-TV Chicago
WFAA-TV Dallas
KDAL-TV Duluth-Superior
WN EM-TV Flint-Bay City
KPRC-TV Houston
WDAF-TV Kansas City
KARK-TV Little Rock
KCOP Los Angeles
WISN-TV Milwaukee
KSTP-TV . . .Minneapolis-St. Paul WSM-TV Nashville
NEW YORK • CHICAGO
penetrates the
unknown
WVUE New Orleans
WNEW-TV .New York
WTAR-TV . . Norfolk-Newport News
KWTV Oklahoma City
KMTV Omaha
KPTV Portland, Ore.
WJAR-TV Providence
WTVD Raleigh-Durham
WROC-TV Rochester
KCRA-TV Sacramento
WOAI-TV San Antonio
KFMB-TV San Diego
WNEP-TV. .Scranton-Wilkes Barre
KREM-TV Spokane
KVOO-TV Tulsa
ATLANTA • BOSTON • DALLAS
Go undersea with a nuclear submarine crew . . . see, hear, almost participate in the experience ! Only TV's sight, sound and motion can put you on the spot-make the unknown suddenly meaningful. These stations are proud to be part of Television's contribution to the amazing age we live in.
Television Division
Edward Petry & Co., Inc.
. The Original Station
Representative
DETROIT ♦ LOS ANGELES • SAN FRANCISCO • ST. LOUtS