Broadcasting Telecasting (Jan-Mar 1962)

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Story will be offered initially for presentation on the networks, starting in about two months, while the two UPMT productions, the science report and the newsreel, will be syndicated to stations in late January. If network sales are not achieved, Storer and 20th Century-Fox will distribute the series, in which they have a financial interest, to stations. All of the series, Mr. Greenman said, will make use of UPMT footage and new film, as required. UPMT views its programming service as an additional news source for stations, Mr. Greenman said, adding: "We feel strongly that stations, in addition to networks, should have the opportunity of choosing an independent news service to fulfill their programming needs in the documentary and news areas." South Carolinians form new editorial service A daily editorial opinion service was to be put in operation Jan. 1 by 18 South Carolina broadcasters. Titled Broadcast Editorial Service, the project was set up after a two-year study by the South Carolina Broadcasters Assn. The 18 stations have pooled research and writing resources to provide a service designed to create greater public participation in discussion of issues OiORCAS Here are the next 10 days of network color shows (all times are EST). NBC-TV: Jan. 1 (11:30 a.m.-l:45 p.m.) Tournament of Roses Parade, Minute Maid through Dancer-Fitzgerald-Sample. Jan. 1 (1:45 p.m.-concl.) Sugar Bowl Game, General Motors through Campbell-Ewald; Wynn Oil through Erwin Wasey, Ruthrauff & Ryan; Colgate and Brown & Williamson through Ted Bates. Jan. 1 (4:45 p.m.-concl) Rose Bowl Game, Gillette through Maxon; Chrysler through Leo Burnett. Jan. 1-5, 8-10 (10:30-11 a.m.) Play Your Hunch, part. Jan. 1-5, 8-10 (11-11:30 a.m.) The Price Is Right, part. Jan. 1, 8 (8:30-9 p.m.) The Price Is Right, P. Lorillard through Lennen & Newell; American Home Products through Ted Bates. Jan. 2-5, 8-10 (6-6:30 a.m.) Continental Classroom, contemporary mathematics. Jan. 2-5, 8-10 (6:30-7 a.m.) Continental Classroom, American government. Jan. 2-5, 8-10 (12-12:30 p.m.) Your First Impression, part. Jan. 2-5, 8-10 (2-2:30 p.m.) Jan Murray Show, part. Jan. 2 (7:30-8:30 p.m.) Laramie, part. Jan. 3, 10 (10-10:30 p.m.) The Bob Newhart Show, Sealtest through N. W. Ayer. Jan. 3, 10 (10:30-11 p.m.) David Brinkley's Journal, Douglas Fir Plywood through Cun critical to the nation's survival and in the interest of South Carolinians. Frank B. Best, WDIX Orangeburg, S. C, has resigned as station manager to give full time to the service. He is a former weekly newspaper publisher and has worked at the Atlanta Journal, ScrippsHoward and Birmingham News. The service is available to all broadcasters. The service is intended "to export the prevailing philosophy of the state throughout the United States." AP revises stylebook for radio and tv news The Associated Press has revised its radio-tv news stylebook. It is being distributed to all AP member radio and tv stations, according to John A. Aspinwall, AP radio-tv news editor. AP staffers in 62 bureaus will also receive copies. Mr. Aspinwall noted, "The book emphasizes two cardinal principles for all broadcast news writers. Scripts must be easy to read — with no phrasing or style that could trip up an announcer — and all scripts must be easily understood by listeners." The first AP broadcast stylebook was printed in 1952. The present edition was prepared by Mr. Aspinwall with aid from a committee of the AP Radio & Tv Assn., headed by Jack Krueger of WTMJ Milwaukee. ningham & Walsh; Pittsburgh Plate Glass through BBD0. Jan. 3, 10 (9-10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. Walter Thompson. Jan. 4 (10-11 p.m.) Sing Along With Mitch, Ballantine through William Esty, Buick through Burnett and R. J. Reynolds through Esty. Jan. 5 (10-11 p.m..) Projection '62, Gulf through Young & Rubicam. Jan. 6 (9:30-10 a.m.) Pip the Piper, General Mills through Dancer-Fitzgerald-Sample. Jan. 6 (10-10:30 a.m.) The Shari Lewis Show, Nabisco through Kenyon & Eckhardt. Jan. 6 (10:30-11 a.m.) King Leonardo and His Short Subjects, General Mills through Dancer-Fitzgerald-Sample. Jan. 6 (3 p.m.-concl.) Senior Bowl Game, Colgate through Ted Bates and General Motors through Campbell-Ewald. Jan. 6 (7:30-8:30 p.m.) Tales of Wells Fargo, part. Jan. 6 Saturday Night at the Movies, part. Jan. 7 (6-6:30 p.m.) Meet the Press, co-op. Jan. 7 (7-7:30 p.m.) The Bullwinkle Show, General Mills through Dancer-Fitzgerald-Sample; Ideal Toys and Beech-Nut Gum through Young & Rubicam. Jan. 7 (7:30-8:30 p.m.) Walt Disney's Wonderful World of Color, RCA and Eastman Kodak through J. Walter Thompson. Jan. 7 (9-10 p.m.) Bonanza, Chevrolet through Campbell-Ewald. Mr. Ford Ford sees gradual program betterment A "gradual improvement" in tv programming within five years was predicted by FCC Commissioner Frederick W. Ford last week. Mr. Ford addressed a seminar of the Radio, Tv and Film Interest Group of the Speech Assn. of America convention at the StatlerHilton in New York, on broadcasting in the public interest. Howard H. Bell of the NAB also was on the program. Commissioner Ford based his prediction on the FCC's policy requiring licensees to investigate the service areas of their stations to discover the tastes, needs and desires of the community. He added that it was the commission's position to see that the broadcaster serves the public interest rather than to tell him how to do so. Mr. Bell underlined Commissioner Ford's words by stating that in practice the public interest is what the license says it is and the important question is whether or not he has made a correct appraisal. Asked by Prof. Bruce A. Linton, U. of Kansas, if broadcasters are resisting program forms which licensees must submit to the FCC, Commissioner Ford said broadcasters object mainly on the ground that the forms take up too much time of management. Mr. Bell said the average broadcaster does not object to the FCC asking what he is doing in his programming. But he added that licensees would resist if the commission drew up a program standard as to what was the public interest on the basis of submitted program forms. NT&T fiscal picture outlined by Klein National Theatres & Television had operational earnings of $837,431, or 30 cents a share, in the year ended Sept. 26, 1961, compared to a loss of $888,263 from operations in fiscal 1960. A reserve for possible loss on NT&T's investment of $7.7 million in National Telefilm Assoc., however, resulted in a loss in fiscal 1961 of about $6.9 million on gross revenues of $43,849,109, including a net gain of $32,943 from disposition of properties. In 1960, the company showed a net loss of $3,088,693 on revenues of $46,543,910. Eugene V. Klein, who became presi 40 (PROGRAMMING) BROADCASTING, January 1, 1962