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Bootola
If you've never seen a pair of five-buckle rubber boots, the flavor of this anecdote may be lost on you, especially if the only view you've had recently of 5:30 a.m. is from the hangover side of New Year's Eve.
WMT's intrepid engineers crank up all of our enterprising watts to get the show on the road every weekday morning at 5:30. Even in Eastern Iowa this is early — and pretty far down the time alphabet (it comes out "C"). We call it the Sunrise Hour — but in the winter even the sun doesn't show up. However, the team of Alford, Brady and Nance, our three-deep college-graduate farm reporting team, is on hand, bleary-eyed and bushyvoiced.
"We must be the only people in Iowa up at this ridiculous hour," said Alford to Brady one 5:31.
"Glub?" said Brady. "Me too," said Nance.
And that's the way they cooked up a scheme, with the cooperation of U.S. Royal Tempered Rubber Boots, known as the U.S. Royal Tempered Rubber Boot Contest. One pair of boots was awarded every week for eight weeks. Listeners had to write in (1) swearing they were up; (2) providing their name, address and boot size; and (3) indicating the number of buckles they wanted. (Ed. note: the more buckles, the deeper the negotiable snow.)
You know, we disposed of all eight pairs of boots — and not a pair went to an engineer.*
# # #
"But Alford, Brady and Nance jingle
This is the way we'd like to leave it — but there's that Sales Dept. Actually, 1,745 cards and letters were received from 44 Iowa, seven Illinois and two Wisconsin counties; one lucky winner was drawn fair and square every week. The moral of this story is that the snow gets mighty deep in Eastern Iowa.
WMT
CBS Radio for Eastern Iowa Represented by the Katz Agency Affiliated with WMT-TV, Cedar Rapids — Waterloo K-WMT, Fort Dodge WEBC, Duluth
BROADCASTING, January 15, 1962
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