Broadcasting Telecasting (Jan-Mar 1962)

Andre F. Rhoads, associated with Radio Free Europe for past nine years, appointed account director, communications affiliates division, Communications Counselors Inc., New York. James P. O'Neill, motion-picture publicist and tv writer, has been appointed director of publicity for 1962 Seattle World's Fair. INTERNATIONAL R. E. Redmond, managing director, CHOW Welland, Ont., elected executive vp of CHOW and CFUN Vancouver, B. C. Douglas Greig, formerly with CKWX Vancouver, B. C, named CFUN's general manager. Copel Marcus appointed radio-tv programming director, Kenyon & Eckhardt Ltd., Toronto. Phyllis Sivell, radio-tv timebuyer, J. Walter Thompson Ltd., Toronto, joins Heggie Adv. Ltd., that city, as media director. Maurice Bedard, formerly with F. H. Hayhurst & Co. Ltd., Toronto, joins James Lovick & Co. Ltd., Toronto advertising agency, as senior radio-tv producer. Nissen Davis, who joined Wynn Oil Co., Azusa, Calif., last year after arriving in U. S. from Cape Town, South Africa, where he had been account executive with African Amalgamated Advertising Contractors, appointed international advertising manager for Wynn's Friction Proofing. 20,000 knew the secret of disc jockey's shift An air personality's shift in time slots triggered a contest that netted KCBS San Francisco over 20,000 mail responses in one week. On New Year's Day, Dave McElhatton, KCBS disc jockey, began his new morning program, and announced the start of a "secret" word contest designed to familiarize listeners with his program's new time. Each day during the first week of the McElhatton in the Morning show, a different secret word was broadcast. Listeners were asked to write the word on a postcard and mail it in before midnight that day. The first program, despite its Jan. 1, 6-10 a.m. positioning, pulled 760 responses; the second, 3,250; then, on succeeding days, 4,125; 5,560, and finally, 6,781— or a total of 20,476 in five days. Twenty transistor radios were awarded listeners whose cards were drawn from the total of those submitted. EQUIPMENT & ENGINEERING Ralph H. G. Mathews, director of marketing, Blonder-Tongue Labs Inc., Newark, N. J., retired Jan. 26 after 40 years in electronics industry. Mr. Mathews' career dates to early experiments with Dr. Lee De Forest. He was co-founder of company that is now Zenith Radio Corp., and has held executive marketing positions with Magnavox and Westinghouse Electric Corp. Hugh W. Luhr, southwest district sales manager, Sylvania Electric Products Inc., named southern regional manager for distributor sales, electronic tube division. Robert D. Carlson, sales representative in western district assumes duties of southwest district sales manager. Leroy E. Kilpatrick, vp and operations manager, WSAZ Inc., joins technical sales staff, Visual Electronics Corp., New York. DEATHS Sen. Andrew F. Schoeppel (R Kan.), 67, member of Senate Commerce Committee, died of stomach cancer Sunday (Jan. 21) at Naval Medical Center in Bethesda, Md. He had been a patient there since Dec. 4, 1961. Sen. Schoeppel was one of leading conservatives in Senate, where he was beginning his 14th year. Before coming to Washington, Sen. Schoeppel served two terms as governor of Kan FANFARE sas. His successor on Commerce Committee, which has jurisdiction over FCC, is expected to be named this week by Senate Republican Conference. Robert V. Letterly, 38, chief engineer, KHOL-TV Kearney-Holdrege, Neb., since 1957, died in Holdrege Hospital from injuries received in an automobile accident Jan. 19. Mr. Letterly, who had been in electronics field for 25 years, helped build, test, and put KTIV (TV) Sioux City, Iowa, on the air. Andrew Pickens Maloney, 69, known professionally as Pick Malone of Pick 'n' Pat radio team, died Jan. 20 in New York Veterans Administration Hospital. He was partner of Patrick Padgett for 25 years. Their minstrel humor show started on WOR New York in early 1930's. Jess M. Pugh, 82, one-time radio voice of Scattergood Baines, died Jan. 22 at his home in Rochester, Minn. Mr. Pugh began his radio serial in 1930's and later played bit parts in television and in educational films. Elwood C. (Bill) Hoffman, 43, playwright and former CBS script editor, died Jan. 22 of heart attack at his home in New York. Ted Anderson, 37, promotion and pr director, Jack La Lanne Inc., Hollywood, died Jan. 21 of uremic poisoning in Denver. Mr. Anderson formerly was advertising and promotion manager for KCPX-AM-FM-TV Salt Lake City. WLBW-TV reviews regatta on Biscayne Bay WLBW-TV Miami launched a houseboat as the staple in a promotion that really covered the waterfront. The fully equipped house on the waves, modelled after the ship used in ABC-TV's Surfside 6 adventure series, was tied up for the two days of the Orange Bowl regatta next to the officials' barge, and provided press, ABC network, and station personnel with the best seats in the house. The station's promotion was designed to spotlight the outlet's network (ABC-TV), one of its programs (Surfside 6), and the fact that the station was televising the Orange Bowl parade and regatta. BROADCASTING, January 29, 1962 87