Broadcasting Telecasting (Jan-Mar 1962)

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device It's so easy for people to register displeasure. In broadcasting, an audience can ignore you with a mere turn of a knob or the push of a button. A choice is presented, a judgement is made. There is only one device in the world that will lock a station selector in place: consistently good programming. People listen. People watch. People know. POST • NEWSWEEK STATIONS A DIVISION OF THE WASHINGTON POST COMPANY WTOP-TV, CHANNEL 9, WASHINGTON, D.C. @ WJXT, CHANNEL 4, JACKSONVILLE, FLORIDA @ WTOP RADIO, WASHINGTON, D.C. BROADCASTING, January 22, 1962 13