Broadcasting Telecasting (Jan-Mar 1962)

"The Giant of Southern Skies" GIANT MARKET IN THE SOUTHEAST 2.1 million People $2.8 billion Incomes $1.8 billion Retail Sales Compare it with Birmingham, Miami, and New Orleans, "The Giant's" GREENVILLE-SPARTANBURGASHEYILLE MARKET Contact us or our Reps, for facts, availabilities and assistance soGd by .\\\\\ AVERYKNODEL ''Jin i CHANNEL 4 WFBC-TV GREENVILLE, S. C. SAVE TAPE, TIME AND MONEY EDITALL* TAPE EDITING BLOCKS ■ Patented curved groove holds tape without clips for fastest, safest splicing. ■ Spliced tape can be used thousands of times and splices never separate. ■ For single-track, 2-track and 4-track. ■ Only in the ediTall can shattered bits of tape be put together good as new. ■ Splices require no trimming, no gouging; do not stick or "wow." ■ ediTall remains accurate for over 1,000,000 splices. ■ NEW S-2 and KS-2 ediTall have adhesive-mounting, no hole drilling! ■ V4-inch to 1-inch sizes, $6.50 up. THE TALL COMPANY • 27 EAST 37TH ST. • NEW YORK 16 In Canada. Alex L.Clark Ltd. ,3751 BloorSt. West, Islington, Ont. (Dealer inquiries invited) 'trademark tional Institute of Health, Bethesda, Md. May 16-17 — Annual Medical-Dental Tv Workshop, sponsored by the National Naval Medical Center. National Naval Medical Center, Bethesda, Md. •May 20-22 — Assn. of National Advertisers, spring meeting. Hotel Commodore, New York. May 21-24 — 25th anniversary Electronic Parts and Distributors Show and Conference. Conrad Hilton Hotel, Chicago. May 23-25 — Electronic Industries Assn., 38th annual convention, committee, section, division and board meeting, Pick-Congress Hotel, Chicago. JUNE June 11-14 — Industrial Advertising Exposition held in conjunction with the 40th annual Conference of Assn. of Industrial Advertisers. Royal York Hotel, Toronto, Ontario, Canada. June 17-22, 1962— Annual convention of the National Community Television Assn. Shoreham Hotel, Washington, D. C. •June 23-28 — Advertising Federation of America, 58th national convention, in conjunction this year with Advertising Assn. of the West. Theme of the joint meeting will be "All-American Advertising Roundup." Denver-Hilton Hotel, Denver. June 23 — Advertising Federation of America, ninth district meeting. Denver. June 29-30 — Texas AP Broadcasters Assn., 15th annual meeting. Hotel Texas, Fort Worth. AUGUST Aug. 5-7 — Georgia Assn. of Broadcasters, annual convention. Holiday Inn, Jekyll Island, Ga. Aug. 21-24 — Western Electronics Show and Convention, Los Angeles Memorial Sports Arena. SEPTEMBER Sept. 11-13— Electronic Industries Assn., committee, section, division and board meeting. Biltmore Hotel, New York. OPEN MIKE® Tearing troubles editor: As a steady reader of Broadcasting, it's about time I write you with a complaint. Since your magazine is so newsy, I find many items demand additional distribution outside of the office and it's necessary to tear out a number of tidbits from nearly every issue. The complaint: how the heck do you get pages out? Most other magazines will tear easily and evenly at the binding. Not so with Broadcasting. My pages are so wrinkled and ragged by the time I get them extracted, I'm ashamed to send them on. Since thousands of readers must have the same problem, can anything be done to help us? — Bruce M. Rodder, Bruce M. Rodder Advertising Agency, Grand Rapids, Mich. [Bboadcasting has found it impractical in the past, because of production and other problems, to perforate pages or change the binding. Most of the people in our offices use razor blades.] Dentsu Videometer editor: I was surprised to find an article on the Dentsu Videometer in Broadcasting [International, Jan. 8]. I wish to thank you for handling it so favorably. I have sent a tear sheet to Mr. 20 Broadcasting Publications Inc. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff Wmr I BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D. C. Telephone Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago); Associate Editors: Harold Hopkins, Dawson Nail; Staff Writers: Jim deBettencourt, Mark McWhiney, Malcolm Oettinger Jr., Sid Sussman, Robert D. Swezey Jr., Leonard Zeidenberg; Editorial Assistants: David Nicholas, Rosemarie Studer, Nancy K. Yane; Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Production Manager: George L. Dant; Traffic Manager: Harry Stevens; Classified Advertising: Syd Abel; Advertising Assistants: Catherine Abbott, Peggy Longworth, Robert Sandor, Hugh Macon; Secretary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller: Assistant Auditor: Eunice Weston. Circulation and Readers' Service Subscription Manager: Frank N. Gentile; Circulation Assistants: David Cusick, Christine Harageones, Edith Liu, Burgess Hess, Steve Bell. Director of Publications: John P. Cosgrove. Bureaus New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers: George W. Darlington, Richard Erickson, Diane Halbert; Assistant: Frances Bonovitch. Vice President and Sales Manager: Winfield R. Levi; Sales Service Manager: Eleanor R. Manning; Advertising Representative: Don Kuyk; Advertising Assistant: Ellen Reilly. Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Senior Editor: Lawrence Christopher; Midwest Sales Manager: Warren W. Middleton; Assistant: Barbara Kolar. Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Virginia Strieker. Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, Broadcasting* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. BroadcastingTelecasting* was introduced in 1946. •Reg. U.S. Patent Office Copyright 1962: Broadcasting Publications Inc. BROADCASTING, January 22, 1962