Broadcasting Telecasting (Jan-Mar 1962)

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©King Features Syndicate, Inc., 1962 .1 BIGGER THAN EVER WPIX-1 1 started its Popeye show in the 6-6:30 p.m. strip back in 1957, and it's been tops from the start. This fall, WPIX began playing the NEW Popeye cartoons — and only the new ones — the Popeyes that King Features is now producing specifically for TV. And now, WPIX's Popeye audience is BIGGER THAN EVER... 897,400 kids per average telecast 38.0% share of audience* FIRST IN ITS TIME PERIOD BY 80% With his new films POPEYE IS BIGGER THAN EVER. KING FEATURES SYNDICATE 235 EAST 45TH STREET BROADCASTING, January 22, 1962 NEW YORK 17, N. Y. -(NSI Nov. 5 Dec. 2, '61) 21