Broadcasting Telecasting (Apr-Jun 1962)

Page scan 000200 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1962
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000200
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Can you identify these well-known addresses? H 221-B Baker Street S 77 Sunset Strip H 350 Fifth Avenue @ 10 Downing Street 0 1600 Pennsylvania Avenue E 3 Rue Royale Before checking your educated guesses against the answers given below, consider the implications of, our little quiz: 77 Sunset Strip is perhaps the best known address in this or any other land. With reason. In the many seasons of its success on ABC-TV, 77 Sunset Strip has succeeded in ranking among the top-rated shows. Currently, it is finding a weekly welcome in some 15,000,000 TV homes.* Consider, too, the character of these homes. In younger homes, homes where the head of the house is under 40, 77 Sunset Strip ranks 6th, with an average audience rating of 30.4. In larger homes, homes with 5 or more in the family, 77 Sunset Strip ranks 8th, with an average audience rating of 32.4. These younger, larger homes are, of course, America's biggest spenders. Advertisers wishing to reach them with gratifying impact need look no further down Television Lane than 77 Sunset Strip . . . returning for its 5th successful season on ABC-TV. Answers : [a] Sherlock Holmes' home, [b] Empire State Bldg. \c\ The White House, [d] You guessed it. [e] Prime Minister, _ _.. Great Britain, [f] Maxim's. ABC "TV ♦Source: National Nielsen TV Index — January-February, 1962, Average Audience, all evening programs Mon.-Sun., 7:30-11:00 PM. BROADCASTING, April 9, 1962