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Can a picture taken in Karachi, Pakistan, reflect the attitude of a television station on Morrissey Boulevard, Boston?
We think it can, in a way.
You hear a great deal these days about television — what programs are good — why aren't there more "different ones" —
One of the reasons you hear so much about television is because :
television is a personal thing
There are probably as many reasons why individuals like certain programs as there are people in New England. Because tastes vary so greatly, a television station has a unique responsibility in programming many different types of programs — some highly popular, some enjoyed by a smaller segment of the community.
WHDH-TV takes great pride in the wide variety of its programs that dwell on specialized areas of public interest. As a matter of fact, WHDH-TV originates more locally produced live color television programs of a public service nature than any other commercial television station in the United States.
Among them are :
Dateline Boston — A daily series of television programs (6:05 6:30 P.M.) contributing to understanding and appreciation of art, music, medicine, science, theatre, national and international affairs — produced in association with The Massachusetts Department of Education.
New England Farm and Food Program — A daily series of television programs (1:05 1:30 P.M.) devoted to information and news of home and farm. Host Joe Kelly is the only New England Radio and Television Broadcaster to win the American Farm Bureau Federation's top award for "most effectively presenting agriculture to the community."
We Believe — A daily series of television programs (10:1510:30 A.M.) of inspirational messages from religious leaders of all faiths. A program that fulfills a great spiritual need in the New England community.
Channel 5 Reports — A regular presentation of the WHDH-TV News Department. Searching explorations in depth of the major news events of the day. A series that has gained national recognition . . . such programs as "Red Flag Off Cape Cod" — exposing the activities of a vast Russian fishing fleet in New England waters.
Cultural Exchange with South America — A twelve program series that will carry the story of a dynamic, growing Boston to the people of Brazil and will in turn bring the story of Brazil to New England television.
Life in Asia — The program series from which our photograph comes — ten half-hour documentary television programs resulting from a seven week tour of Asia by WHDH-TV's "Bozo The Clown" and Virginia Bartlett, producer of "Dateline Boston." Programs that tell the story of UNICEF and its work with the children of the world. These television programs have been produced exclusively by WHDH-TV and following their appearance on Channel 5, will be presented to UNICEF for world-wide showing. We consider this series a unique contribution in the field of international understanding through television.
Yes — a picture can reflect an attitude — an attitude of responsible television programming in the public interest.
WHDH-TV Channel 5 Boston
BROADCASTING April 9, 1962 IS