Broadcasting Telecasting (Jan-Mar 1962)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1962
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001071
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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CONTINUITY...a trade word, and a sales description" JOHN J. CODY, General Sales Manager, CHANNEL 10 (WHEC-TV) Rochester, N.Y. CONTINUITY is a familiar word in radio and TV parlance; it's also an appropriately descriptive word as applied to our sales picture here in Rochester. Year after year, our sales grow, and grow, — and there's every indication that, like Tennyson's famous "brook," they'll continue to "go on forever." Our national and local accounts not only stay with us, but they expand with us — a process that has been increasingly evident ever since WHEC-TV made its first bow in 1953 ! Our sales success is caused by a number of things. Prominent among these are: the strength and variety of our basic CBS programming; our amazingly resourceful, complete and well-manned News Department; our highly informative public service programs; our imaginative and skillful local program productions; and our continuous station and program promotion. Advertisers know that Rochester, New York, is one of the top-rated test markets in the country — and they rate WHEC-TV first in results, first in service, and first in all-around community preference. Your schedule on WHEC-TV provides an open doorway to continuity of successful sales for your products. WHEC-TV Represented by H-R TELEVISION, Inc. BROADCASTING, March 5, 1962 79