Broadcasting Telecasting (Jan-Mar 1962)

FATES & FORTUNES BROADCAST ADVERTISING Jack Jones, tv ad^$|Pl|k vertising manager, % Mattel Inc., Hawthorne, Calif., toymakers, promoted to general advertising manager in charge of company's entire ad 1 ' ^™ vertising activities. Mr. Jones Mr Jones wiU also direct Mattel's licensing program for the toys and characters appearing on the toymaker's sponsored tv shows. He will report to Clifford W. Jacobs, vp for marketing. Janet Saylor, associate publicity director, KTLA (TV) Los Angeles, joins Mattel as assistant advertising manager. Richard B. Eldridge, president, Eldridge Inc., Trenton, N. J., advertising agency, elected chairman of board of directors. David R. Eldridge, executive vp, elected agency's president. Glenn H. Cox elected executive vp and secretary. Edward G. Wilson, vp and treasurer, J. Walter Thompson Co., New York, elected executive vp of agency's international subsidiaries. Howard D. Brundage, who until recently was partner in J. H. Whitney & Co., with which he has been associated since 1952, elected treasurer and vp for finance, succeeding Mr. Wilson as senior financial officer of company. Mr. Wilson joined JWT in 1930. He has been director since 1957 and member of agency's executive committee since 1959. Alva C. Cuddeback, account executive, and Leslie H. Goldberg, who joined agency in 1958 as management trainee, elected vps of Benton & Bowles, New York. Alfred L. Goldman, B&B's vp and associate creative director, elected to board of directors. Art Heller, manager of media analysis, promoted to associate media director. Robert L. Edens -'fpP^W Jr-i VP and copy chief. | Warwick & Legler PL. 1 » Inc., New York, joins Leo Burnett Co., Chicago, as vp and associate copy director. Mr. Eden, who has been with W&L for last eight years, had earlier served as copy supervisor at Hicks & Greist Inc., New York. Walter Lurie, executive vp, Grant International and senior vp, Grant Domestic, New York, resigns to become Edens IREASHOW presenting "THE GOLDEN HGE OF ELECTRONICS" March 26-29, 1962 The New York Coliseum . . . part of the International Convention of the IRE The Institute of Radio Engineers 1 East 79th Street • New York 21 Members $1.00. Non-members $3.00. Age limit: over 18 84 Mr. Levenson executive vp, Don Kemper Co., that city. In his new position, Mr. Lurie will be in charge of New York office. Theodore C. Levenson joins Papert, Koenig, Lois Inc., New York, as director of marketing development. Mr. Levenson, who will also have account management responsibilities at PKL, was, from 1956 to 62, management supervisor, Maxwell House Div., General Foods Corp., at Benton & Bowles Inc., New York. Prior to that, he was account supervisor for Procter & Gamble and account executive of Parliament cigarettes and Bellows whiskies, also at Benton & Bowles. Before joining B&B in 1953, Mr. Levenson was account executive of Burlington Mills at Hirshon-Garfield Adv., New York. Lloyd A. Hatch, vp, new product development, Minnesota Mining & Manufacturing Co., St. Paul, named vp for long range planning, newly created post. Mr. Hatch's responsibilities will center around search for and investigation of technological advances for investment of 3M's manpower and funds. Dr. C. W. Walton, vp for research, will assume Mr. Hatch's former duties of new product development. Roy W. Keeley, 3M's vp in charge of sales, International Div., named to newly created post of divisional vp, European area, with headquarters in St. Paul. R. S. Priebe, managing director of 3M's Brazilian subsidiary, named general sales manager of International Div., succeeding Mr. Keeley. Lester M. Johnson, export manager in New York, succeeds Mr. Priebe in Brazil. Gerald Light, vp in charge of marketing, Schick Inc., New York, joins Landers, Frary & Clark, New York, manufacturers of Universal electrical appliances, as vp of advertising and market planning. Before joining Schick, Mr. Light was vp and account supervisor at McCannErickson. Bruce H. Boyers and Howard Marowitz, account executives, Ted Menderson Co., Cincinnati advertising and pr agency, elected vps. Jerome Patterson has retired as president of Morse International Adv. Agency, New York. Among future activities, Mr. Patterson will be consultant to president of Vick Chemical Co. BROADCASTING, March 5, 1962 Mr. Light