Broadcasting Telecasting (Jan-Mar 1962)

DATEBOOK LEADS IN SERVICE LEADS IN ACCEPTANCE LEADS IN AUDIENCE Any station can editorialize . . . many do so. WIBC decided at the outset of its consistent program that any editorial must meet certain criteria. It must be well-researched, timely and truthful. To this end an editorial board, including a university professor of political science, was created to research, write and deliver WIBC editorials. WIBC has received much response to the editorials delivered over the years. Teenagers, housewives, businessmen, farmers, factory workers, congressmen . . . all have written their comments. Some agreed . . . others disagreed . . . many commended us for taking a stand regardless of whether or not they agreed with the stand. Consistent editorials are only a part of the programming philosophy that has given WIBC the largest audience morning, afternoon and evening in Indianapolis and Indiana.* That audience is available to you . . . the national advertiser. *Pulse 46-County Area Survey, April, 1961 *Pulse Metropolitan Area Survey, October, 1961 2835 N. Illinois Street Indianapolis 8, Indiana 50,000 WATTS WIBC 1070 KC The Friendly Voice of Indiana JOHN BLAIR & COMPANY National Representative WIBC IS A MEMBER OF THE BLAIR GROUP PLAN A calendar of important meetings and events in the field of communications •Indicates first or revised listing. MARCH ♦March 12 — Hollywood Advertising Club workshop session on creative management techniques, 12 noon at Hollywood Roosevelt. Oliver H. Crawford, regional manager, TV Guide, chairman; Tom McCray, vp and general manager, KRCA(TV); William Eldrige, management consultant; Jose C. Melendez, art director, Playhouse Pictures; Charles Bowes, president, Charles Bowes Advertising; Loyd Sigmon, executive vp, KMPC Los Angeles. March 12-16 — American Management Assn., "Effective Advertising'" course for management, in Chicago for the first time. La Salle Hotel, Chicago. March 13— RTES, Time Buying and Selling seminar: "Introduction to Broadcast Research." CBS Radio, 49 E. 52nd St., New York. ♦March 14 — Western States Advertising Agencies Assn. dinner meeting at Nikabob Restaurant, Los Angeles. Hal Stebbins, head of his own Los Angeles advertising agency; James P. Felton, vp and director of advertising, Seaboard Finance Co., and Walter Criswell, head art director, BBDO, Los Angeles, will conduct a panel discussion on "Creativity: Who's got it? What is it?" with Marvin Cantz, president, Tilds & Cantz Adv., Los Angeles, as moderator. "March 14 — Georgia AP Broadcasters meeting, Dinkler-Plaza Hotel, Atlanta, Ga. *March 14 — Radio & Television Executives Society luncheon, industry discussion of daytime tv. Palm Terrace, Hotel Roosevelt, New York. March 14-16 — Electronic Industries Assn., committee, section, division and board meeting. Statler -Hilton Hotel, Washington, D C. March 15 — Southern California Broadcasters Assn., monthly luncheon meeting, noon. N.W. Ayer & Son, Hollywood, will be guest agency. Michael's Restaurant, Los Angeles. ♦March 15-16 — West Virginia Broadcasters Assn., spring meeting. Registration Thursday afternoon; legislative dinner on Thursday evening; workshop Friday morning. Sheraton Park Hotel, Washington, D. C. March 16 — Advertising Federation of America, board of directors meeting. New York. March 16 — Louisiana Assn. of Broadcasters, spring meeting. Washington-Youree and Captain Shreve Hotels, Shreveport. March 16 — Indiana Broadcasters Assn., spring meeting. Feature speaker will be C. Wrede Petersmeyer, president of Corinthian Broadcasting Corp. Site in Indianapolis to be announced. March 16-17 — Arkansas Broadcasters Assn., spring meeting. Sam Peck Hotel-Motel, Little Rock. ♦March 19 — FCC inquiry in Chicago into programming of that city's four television stations. Commissioner Robert E. Lee will conduct the proceeding. ♦March 19 — Hollywood Ad Club luncheon session. Noon at Hollywood Roosevelt. Purex Day, with Leslie C. Bruce, advertising manager of Purex Corp., and Paul Greenfield, vp of Edward H. Weiss & Co., Chicago, as main speakers. Harry Floyd, western sales manager, NBC-TV, will be chairman of the day. George Allen, HAC president, will preside. ♦March 19, 26, April 2, 9, 1ft— Five-session management seminar, The Computer in Advertising, 5-7 p.m., sponsored by Central 12 BROADCASTING, March 12, 1962