Broadcasting Telecasting (Jan-Mar 1962)

Record Details:

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BIGGER than PORTLAND, OREGON One Buy Delivers IDAHO MONTANA plus 1 1 counties in Wyoming at lower cost per thousand SKYLINE TV NETWORK delivers more TV homes than the highest rated station in Portland — at less cost per 1,000. SKYLINE delivers 92,300* nighttime homes every quarter-hour Sunday through Saturday. Non-competitive coverage. One contract — one billing — one clearance. Over 254,480 unduplicated sets in 5 key markets. Interconnected with CBS-TV and ABC-TV. IDAHO KID-TV Idaho Falls MONTANA KXLF-TV Butte KUX-TV Twin Falls KFBB-TV Great Falls KOOK-TV Billings TV NETWORK P. O. Box 2191 Idaho Falls, Idaho I I MONTANA 1 \* ■jp'KfB&.TV 'f / t'VKXl.f.TV / IDAHO 1 T V KOOK-TV WYOMING J KID TV { KUX-TV | UTAH -ARB a.erogr March, 1961 Call Mel Wright, phone JAckson 3-4567 TWX No. I F 1 65 or your nearest Hollingbery office or Art Moore in the Northwest talk about efficiency! If you're thinking of efficiency in terms of total reach, Nielsen shows that WCKY reaches millions of people weekly in 16 States; if you're thinking of it in terms of better prospects, Pulse shows that WCKY reaches the adults with money to spend. Your salesman from H-R will show you that WCKY reaches them at a cost-per-thousand in the pennies! wcky* radio 50,000 WATTS • CINCINNATI LB Wilson Inc., Affiliate: WLBW-TV, Miami, Florida Media Bureau, Advertising Club of New York. March 19-23 — Georgia Assn. of Broadcasters, first annual regional meetings of broadcasters will be held at following five sites: Griffin, Albany, Baxley, Augusta, Canton. March 20— RTES, Time Buying and Selling seminar: "When the Rep Answers His Phone." CBS Radio, 49 E. 52nd St., New York. March 20 — Illinois Commission on Children, in association with 30 other statewide organizations, will sponsor an all-day workshop on "Broadcasting in the Public Interest." Among the speakers: NAB Code Director Robert D. Swezey, FCC Commissioner Robert E. Lee, and Louis Hausman, director of the TIO. LaSalle Hotel, Chicago. March 21-23— Audio Engineering Society, spring convention. Ambassador Hotel, Los Angeles. March 22 — Assn. of National Advertisers seminar, "How to use business papers effectively." Hotel Plaza, New York. March 22-24 — Advertising Federation of America, fifth district meeting. Shawnee Hotel, Springfield, Ohio. March 26-30 — American Management Assn., course in trade practice regulations. Hotel Astor, New York. March 26-28 — Canadian Assn. of Broadcasters, annual convention. Queen Elizabeth Hotel, Montreal, Que. March 26-29— Institute of Radio Engineers, international convention. Waldorf-Astoria Hotel and New York Coliseum, New York. March 28-30 — National Sales Promotion & Marketing Exposition of Advertising Trades Institute. Hotel Biltmore, New York City. March 29-30— NAEB Region III meeting. Ball State Teachers College, Muncie, Indiana. March 30-31 — Advertising Federation of America, sixth district meeting. Detroit. March 31-April 1 — National Assn. of Fm Broadcasters. Program and business meeting March 31; joint NAB-NAFMB "Fm Day" April 1. Conrad Hilton Hotel, Chicago. ♦March 31-April 2 — Assn. of Maximum Service Telecasters, annual membership convention and board of directors meetings. Technical committee meeting, 2:30 p.m., Blackstone Hotel, March 31; first meeting of directors will be held at the Blackstone Hotel at 6:30 p.m. Annual membership meeting April 1, Beverly Room, Conrad Hilton Hotel, 9:30 a.m., board of directors meeting, Bel Air Room, Conrad Hilton, 12:30 p.m. Meetings will be in Chicago. APRIL April 1-4 — National Assn. of Broadcasters, TVB sales clinics May 2— Bond Hotel, Hartford May 8 — Sheraton-Jefferson, St. Louis May 10 — Mayo, Tulsa May 15 — Sheraton-Dallas, Dallas May 15 — Sheraton-Dallas, Dallas May 17 — Roosevelt, New Orleans May 17 — Sheraton-Gibson, Cincinnati May 29 — Hillsboro, Tampa May 31 — Dinkier Plaza, Atlanta June 5— Statler Hilton, Buffalo June 5 — Sheraton-Belvedere, Baltimore June 7 — Sheraton-Cleveland, Cleveland June 7 — John Marshall, Richmond "June 19 — Tropicana Motel, Fresno June 21 — Benson, Portland, Ore. June 22 — Vancouver, Vancouver June 26 — Writers' Manor, Denver June 28 — Sheraton-Fontenelle, Omaha 14 BROADCASTING, March 12, 1962