Broadcasting Telecasting (Jan-Mar 1962)

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*50% and over penetration. Sales Management Survey of Buying Power — 1961 WRVA-R4DI0 50,000 Watts AM, 1140 KC 200,000 Watts FM, 94.5 MC Richmond, Virginia National Representative: PETERS. GRIFFIN, WOODWARD, INC. annual convention. Conrad Hilton Hole Chicago. April 4-6 — Assn. of National Advertisers, West Coast meeting. Del Monte Lodge, Pebble Beach, Calif. *April 4-6 — American Institute of Electrical Engineers south central district meeting. Hotel Peabody, Memphis, Tenn. April 6-7 — Region 11 (southeastern) conference, National Assn. of Educational Broadcasters. U. of Georgia, Adult Center for Continuing Education. Athens. April 7 — Intercollegiate Broadcasting System, annual convention. Yale U., New Haven, Conn. ♦April 7-8— National Society of Art Directors annual meeting. Los Angeles. April 9 — Academy of Motion Picture Arts & Sciences, 34th Oscar awards ceremony at Civic Auditorium. Santa Monica, Calif. April 10 — RTES, Time Buying and Selling seminar: "Using Research." CBS Radio, 49 E. 52nd St., New York. April 11-13— New York State Educational Radio & Television Assn., spring meeting. WNED-TV, Hotel Lafayette, Buffalo. *April 11-13 — Institute of Radio Engineers southwest conference and electronics show. Houston, Tex. ♦April 12-13 — Advertising Club of Memphis, second annual Mid-South Advertising Institute. Peabody Hotel, Memphis, Tenn. Theme: "Advertising Helps." ♦April 13-14 — Sigma Delta Chi Region 3 convention. Biltmore Hotel, Atlanta, Ga. April 16 — Deadline for comments on FCC proposal to charge licensing fees for applications for new stations, renewal applications, transfers of control or major facility changes, and other nonbroadcast licenses. April 16-18 — National Educational Television & Radio Center, spring affiliates' meeting. Denver Hilton Hotel, Denver, Colo. ♦April 19-20— Atlanta Advertising Club 13th annual advertising institute. Dinkier Plaza Hotel, Atlanta, Ga. April 21 — UPI Broadcasters Assn. of Connecticut, annual convention, banquet and ball. Statler-Hilton, Hartford, Conn. April 23-May 5 — Second International Television Festival, Montreux, Switzerland. April 25 — Assn. of Industrial Advertisers. Eastern New England chapter and Hartford chapter, all-day marketing and advertisinp clinic. Hotel Somerset, Boston. April 26-27— Pennsylvania AP Broadcasters Assn. Philadelphia. April 27-28— Oregon Broadcasting Conference. Village Green, Cottage Grove. April 27-29 — Mississippi Broadcasters Assn., annual convention. Broadwater Beach Hotel, Biloxi, Miss. April 27-29 — National Academy of Television Arts & Sciences, trustees meeting. Seattle, Wash. April 28-29— Sigma Delta Chi Region 8 convention. Pioneer Hotel, Lubbock, Tex. April 29-May 2 — Chamber of Commerce of U.S., 50th annual meeting. For information and reservations, contact the Hotel Reservation Office, 1616 K Street N.W., Washington 6, D.C. Convention will take place in the Capital. ♦April 30-May 4 — Society of Motion Picture and Tv Engineers, 91st convention. Advances of color motion pictures and color tv is the convention theme. Ambassador Hotel, Los Angeles. Broadcasting Publications Inc. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff Wmi BROADCASTING THE BUSINESSWEEK!Y OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D. C. Telephone Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago); Associate Editors: Harold Hopkins, Dawson Nail; Staff Writers: Jim deBettencourt, Mark McWhiney, Malcolm Oettinger Jr., Sid Sussman, Leonard Zeidenberg; Editorial Assistants: David Nicholas, Rosemarie Studer, Nancy K. Yane; Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Production Manager: George L. Dant; Traffic Manager: Harry Stevens; Classified Advertising: Syd Abel; Advertising Assistants: Peggy Longworth, Hugh Macon, Catherine A. Modrak, Robert Sandor; Secretary to the General Manager: Doris Kelly. Comptroller: Irving C Miller: Assistant Auditor: Eunice Weston. Circulation and Readers' Service Subscription Manager: Frank N. Gentile; Circulation Assistants: David Cusick, Christine Harageones, Edith Liu, Burgess Hess, Steve Bell. Director of Publications: John P. Cosgrove. Bureaus New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers: George W. Darlington, Richard Erickson, Diane Halbert, Larry Littman; Assistant: Frances Bonovitch. Vice President and Sales Manager: Winfield R. Levi; Sales Service Manager: Eleanor R. Manning; Advertising Representative: Don Kuyk; Advertising Assistant: Ellen Reilly. Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Senior Editor: Lawrence Christopher; Midwest Sales Manager: Warren W. Middleton; Assistant: Barbara Kolar. Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Virginia Strieker. Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. Broadcasting ♦ Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, Broadcasting4 — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast4 in 1953. BroadcastingTelecasting4 was introduced in 1946. ♦Reg. U. S. Patent Office Copyright 1962: Broadcasting Publications Inc. 16 BROADCASTING, March 12, 1962