Broadcasting Telecasting (Jan-Mar 1962)

r WLW-T CINCINNATI NATIONAL COLOR TV LEADER m ..with these COLOR TV firsts FIRST NBC color affiliate. FIRST to colorcast daytime big league baseball on a local and regional basis. Cincinnati Reds. FIRST to colorcast indoor remotes under normal lighting conditions — with new low-light color tube developed by GE and Crosley Broadcasting engineers. Cincinnati Royals and U. of Cincinnati basketball games. FIRST to colorcast night-time outdoor remotes, including big league night baseball, under normal lighting conditions. Cincinnati Reds. . . . which adds up to about 55 hours of color TV programs weekly on WLW-T, including almost Vi of night-time programs in color. . . . resulting in more color TV sets in Cincinnati per population than any other city in the U. S. A.! So call your WLW Television Representative. You'll be glad you did! The other dynamic WLW Stations WLW-I WLW-D WLW WLW-C WLW-A Television Television Radio Television Television Indianapolis Dayton Columbus Atlanta Crosley Broadcasting Corporation IS OPEN Pioneer artists editor: As one of radio's pioneers, I was very pleased to see that you are going to salute the early stations [Editorials, Feb. 26]. I only hope that you will include a salute to the many unpaid, unsung artists of the pioneer days — the people who really made radio possible. . . . Some went on to stardom, and as radio took on a professional touch, many went back to their regular jobs and gave up entertaining on radio. In Chicago we had several music schools that filled a large amount of radio program time. We didn't use records ... so had to keep mikes fed with live talent. . . . ... I was on the opening program of all stations there from 1922 to 1930. . . . — Sandy Meek, manager, WHTC Holland, Mich. Voice openings editor: Perhaps you could include in an issue of Broadcasting a notice that the Voice of America is always interested— and especially right now — in receiving audition tapes from men and women readers for staff positions in Washington. Broadcast material includes news, news analyses and cultural and scientific features of all kinds. Readers are ordinarily recruited as producer-announcers and part of their duties would be radio production. Requests for audition material may be directed to: Voice of America, World Wide English Division, Washington 25, D. C. — John Aulicino, Operations Branch, World Wide English Division, Broadcasting Service, U. S. Information Agency, Washington. Davis 'Monday Memo' editor: . . . Thank you . . . for the very nice way in which you presented my article [Monday Memo, Feb. 19]. ... I have received some extremely flattering comments. . . . — Nissen Davis, international advertising manager, Wynn Oil Co., Azusa, Calif. Pop vs. adult programs editor: Frankly, I for one am fed up with those so-called adult-minded people who take persistent slams at pop music stations. Fed up with the so-called adult-programmed stations that show ads that depict pop stations as pertaining to teenagers. To this, I say there are good and bad programmed pop stations. . . . You'll find that the pop stations [have] just about as many if not more MIKE! adults, plus the future adults. Regardless of what these minority-programmed stations like to say, it is a fact that the pop station programs to the mass audience, not the "ivory tower" crowd. . . . — Ralph Petti, general manager, KOOK Billings, Mont. Baseball radio-tv editor: would like to reprint breakdown OF MAJOR LEAGUE RADIO-TV RIGHTS AS CARRIED IN YOUR LATEST ISSUE [BROADCAST ADVERTISING, MARCH 5], WITH FULL CREDIT TO YOU. . . . — LOWELL REIDENBAUGH, THE SPORTING NEWS, ST. LOUIS. [Permission granted, with appropriate credit to Broadcasting]. More Freedom winners editor: We note that you failed to mention three recipients of Freedom Foundation awards [Programming, Feb. 26]. These three stations were listed under the "Americana Awards, General," rather than the radio and television section, so the oversight was understandable. . . . The stations were WBZ Boston, for its 1961 "Sounds of Democracy" documentary series; WFBM-TV Indianapolis, for its "Display Your Flag" campaign, its "Young Mr. Liberty" program and its three religious clinics; WEAQ Eau Claire, Wis., for its "Youth Against Communism" essay contest and "Faces of Communism" broadcast series. All three received the George Washington Honor Medal. — By Napier, public affairs director, WEAQ Eau Claire, Wis. Only the results count editor: A full spot announcement should be charged at the full one-minute rate regardless of the fact that it may consume less time than 60 seconds and here's why: Radio sells impact of message plus guaranteed clearance on both sides of that spot. If a sales message can be told in less than 60 seconds and you've kept faith with the sponsor by giving him the promised clearance, you've accomplished the project. The time that the message consumes is not the important thing. KMAR has had this policy in effect more than a year and it works. Logs are not cluttered, rates are stabilized and sponsors get results. Let's sell radio with dignity and for the purpose for which it was intended and which it has earned! Who will say 'amen' to that? — Si Willing, general manager, KMAR Winnsboro, La. BROADCASTING, March 12, 1962