Broadcasting Telecasting (Jan-Mar 1962)

Page scan 0001147 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1962
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001147
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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(Each of the 6 ABC Owned Radio Stations makes the green in its own way) Either breaking par or making money requires a selection of the proper approach. In golf, you need the right club to make the green. In radio advertising, you need the right stations to make that all important "green." Each of the six ABC Owned Radio Stations provides an open fairway to more profitable selling. Why? Because of the ABC Owned Radio Stations' ability to adapt to the local market with its own programming, or as we call it, effective use of the Flexibility Factor. The results speak for themselves. The ABC Owned Radio Stations are providing bigger and better audiences constantly. Compare December 1961 with December I960.* The stations provided a collective per quarter hour increase of 40% more families. Looking for the right course for your product? Tee up. For WABC, WLS, WXYZ and KGO check with John Blair and Company. Adam Young, Inc. for KQV. The Katz Agency for KABC. ABC OWNED RADIO STATIONS WABC NEW YORK WLS CHICAGO KGO SAN FRANCISCO KQV PITTSBURGH WXYZ DETROIT KABC LOS ANGELES •NOV.-DEC. 1960/61 PULSE 6 AM-6 PM. MON.-FRI. IN LOS ANGELES, CHICAGO. NEW YORK, PITTSBURGH, DETROIT AND SAN FRANCISCO.